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10,000 Songs in Your Pocket: Apple’s Billion-Dollar Sales Hack
Manage episode 461114391 series 3247058
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What grabs your attention more—“64GB of storage” or “10,000 songs in your pocket”? If you’re still selling tech with numbers and specs, you’re leaving money on the table and losing deals before the conversation even starts.
In this episode, Max Clark breaks down Apple’s legendary “10,000 songs in your pocket” strategy—the marketing genius that turned a simple MP3 player into a billion-dollar product. Discover why feature-based selling is outdated, how to position your tech in a way that buyers actually understand, and the secret to making your product an obvious “yes.”
Your tech is great—now it’s time to sell it the right way! Tune in now to discover the sales shift that changes everything!
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Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.
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Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.
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