Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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259. Big tech, AI and the future of attention: what you missed in Cannes
Manage episode 490751293 series 2974873
Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Think advertising is just TikTok, Instagram, or TV? Think again.
At Cannes Lions, a major industry summit, Big Tech set the agenda for what’s next in AI, branding, and attention. This is your insider's summary.
In this episode, you will learn:
How offline spaces are powering smart digital brands
What AI personas are, and how to use them to test product and brand ideas faster (and cheaper)
Why most agencies are missing half the audience — and what that means if you’re building a mass-market product
If you’re building or marketing a tech product — whether you’re in a startup or a large org — this episode gives you a real-world edge, minus the fluff.
Chapters
FREE COURSE:
5 Tech Concepts Every Business Leader Needs To Know
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes
259 episodes
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Manage episode 490751293 series 2974873
Content provided by Sophia Matveeva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia Matveeva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Think advertising is just TikTok, Instagram, or TV? Think again.
At Cannes Lions, a major industry summit, Big Tech set the agenda for what’s next in AI, branding, and attention. This is your insider's summary.
In this episode, you will learn:
How offline spaces are powering smart digital brands
What AI personas are, and how to use them to test product and brand ideas faster (and cheaper)
Why most agencies are missing half the audience — and what that means if you’re building a mass-market product
If you’re building or marketing a tech product — whether you’re in a startup or a large org — this episode gives you a real-world edge, minus the fluff.
Chapters
FREE COURSE:
5 Tech Concepts Every Business Leader Needs To Know
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes
259 episodes
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Similar to Tech for Non-Techies
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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