Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner

Tech Marketing Rewired

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

21 days ago 19:39

MP3•Episode home

Watch the video version of this podcast on YouTube.

Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more timely.
What makes modern gifting so powerful? Katie reveals how strategic gifting delivers a 4x return on investment and accelerates sales cycles by 29% when integrated properly. The key distinction she emphasizes is moving beyond transactional gifting to relationship-building approaches that connect with prospects as actual humans. Today's buyers crave this personalization—71% expect personalized interactions and 76% get frustrated without them.
Katie walks us through exactly how Sendoso integrates with marketing technology ecosystems including Salesforce, HubSpot, Clay, and Gong to create automated yet deeply personalized gifting moments throughout the buyer journey. From pre-demo coffee gift cards to help break through inbox clutter, to thoughtfully selected items based on a prospect's personal interests, these touchpoints create meaningful connections in an increasingly digital world.
Looking toward the future, Katie shares how AI is revolutionizing gifting by enabling true personalization at scale. Imagine AI agents that can identify when an account has gone cold, suggest the perfect gift based on a prospect's interests scraped from social media, and deliver it at exactly the right moment—all without adding to your team's workload. The possibilities for creating genuine human connections while maintaining efficiency are tremendously exciting.
Want to implement effective gifting strategies today? Visit sendoso.com/playbooks for free, ungated resources with proven playbooks you can adapt for your business.

Connect with Katie on LinkedIn or email her at katiepenner@sendoso.com to learn more about transforming your marketing approach with the power of human connection.

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Subscribe, share, and connect with us at www.mightyandtrue.com

📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/
📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier.

www.mightyandtrue.com

Chapters

1. Introduction to Katie Penner (00:00:00)

2. What Is Sender Relations? (00:01:39)

3. Why Gifting Is Making a Comeback (00:03:23)

4. Tracking ROI and Integration Benefits (00:05:10)

5. The Gifting Process and Integration Examples (00:06:15)

6. Keeping Gifting Human at Scale (00:10:01)

7. The Future of AI-Enabled Gifting (00:14:40)

8. Quick-Fire Questions and Closing Thoughts (00:15:00)

7 episodes

#Business #Marketing #Kevin Kerner #Technology #B2B #Digital Marketing #Brand Marketing #MarTech #Marketing Analytics

Human-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie Penner

Tech Marketing Rewired

published 21 days ago

MP3•Episode home

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin

Watch the video version of this podcast on YouTube.

Connect with Katie on LinkedIn or email her at katiepenner@sendoso.com to learn more about transforming your marketing approach with the power of human connection.

🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True.

New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing.

Catch the video version of the podcast on our YouTube channel.

👉 Subscribe, share, and connect with us at www.mightyandtrue.com

📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com

🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes.

www.mightyandtrue.com

Chapters

1. Introduction to Katie Penner (00:00:00)

2. What Is Sender Relations? (00:01:39)

3. Why Gifting Is Making a Comeback (00:03:23)

4. Tracking ROI and Integration Benefits (00:05:10)

5. The Gifting Process and Integration Examples (00:06:15)

6. Keeping Gifting Human at Scale (00:10:01)

7. The Future of AI-Enabled Gifting (00:14:40)

8. Quick-Fire Questions and Closing Thoughts (00:15:00)

7 episodes

#Business #Marketing #Kevin Kerner #Technology #B2B #Digital Marketing #Brand Marketing #MarTech #Marketing Analytics

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1
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21 days ago19:39

19:39

I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin Watch the video version of this podcast on YouTube . Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more timely. What makes modern gifting so powerful? Katie reveals how strategic gifting delivers a 4x return on investment and accelerates sales cycles by 29% when integrated properly. The key distinction she emphasizes is moving beyond transactional gifting to relationship-building approaches that connect with prospects as actual humans. Today's buyers crave this personalization—71% expect personalized interactions and 76% get frustrated without them. Katie walks us through exactly how Sendoso integrates with marketing technology ecosystems including Salesforce, HubSpot, Clay, and Gong to create automated yet deeply personalized gifting moments throughout the buyer journey. From pre-demo coffee gift cards to help break through inbox clutter, to thoughtfully selected items based on a prospect's personal interests, these touchpoints create meaningful connections in an increasingly digital world. Looking toward the future, Katie shares how AI is revolutionizing gifting by enabling true personalization at scale. Imagine AI agents that can identify when an account has gone cold, suggest the perfect gift based on a prospect's interests scraped from social media, and deliver it at exactly the right moment—all without adding to your team's workload. The possibilities for creating genuine human connections while maintaining efficiency are tremendously exciting. Want to implement effective gifting strategies today? Visit sendoso.com/playbooks for free, ungated resources with proven playbooks you can adapt for your business. Connect with Katie on LinkedIn or email her at katiepenner@sendoso.com to learn more about transforming your marketing approach with the power of human connection. 🎧 Tech Marketing Rewired is hosted by Kevin Kerner, founder of Mighty & True. New episodes drop regularly with unfiltered conversations from the frontlines of B2B and tech marketing. Catch the video version of the podcast on our YouTube channel. 👉 Subscribe, share, and connect with us at www.mightyandtrue.com 📩 Got a guest idea or question? Email us at kevin@mightyandtrue.com 🔗 Follow Kevin on LinkedIn for more insights and behind-the-scenes takes. 📰 Subscribe to Kevin's Substack at: Subscribe to Kevin's Substack at: https://kevinkerner.substack.com/ 📰 Want more tech marketing insights? Subscribe to the Drag & Drop newsletter for fresh thinking, real talk, and tools that make your job easier. www.mightyandtrue.com…

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