Go offline with the Player FM app!
AI Changes the SEO Game for Marketers
Manage episode 481627095 series 2898994
Generative AI chatbots have changed the way people search online, making SEO tactics less effective. WSJ’s CMO Today reporter Patrick Coffee explains how marketers are changing up their work. Plus, UnitedHealth Group says it has over 1,000 uses for AI. Enterprise tech reporter Isabelle Bousquette says that includes processing insurance claims, and the company is treading carefully. Julie Chang hosts.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
3289 episodes
Manage episode 481627095 series 2898994
Generative AI chatbots have changed the way people search online, making SEO tactics less effective. WSJ’s CMO Today reporter Patrick Coffee explains how marketers are changing up their work. Plus, UnitedHealth Group says it has over 1,000 uses for AI. Enterprise tech reporter Isabelle Bousquette says that includes processing insurance claims, and the company is treading carefully. Julie Chang hosts.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
3289 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.