3261: How Cask Canada is Redefining Tech Services in Canada

Tech Talks Daily

In today’s episode of Tech Talks Daily, I sit down with Jeff Butler, General Manager of Cask Canada, who shares the story of how he led a tech startup to a standout position in the competitive ServiceNow ecosystem in less than a year.

Listen in to learn how Cask Canada grew from startup to standout in the ServiceNow ecosystem by focusing on people, trust, and AI-driven transformation.

As we explore Jeff’s unique journey from his early days witnessing the birth of Silicon Valley innovation in San Francisco to building a thriving ServiceNow consulting business in Canada, there are lessons here for anyone navigating today’s fast-moving tech landscape.

Jeff offers a first-hand look at the unexpected realities of launching a consultancy in Canada's evolving digital market. Rather than focusing solely on technology, he highlights the power of building genuine, long-term relationships with clients and team members. Throughout our conversation, it becomes clear that success in tech services today is shaped as much by trust, patience, and authenticity as it is by technical excellence.

We also discuss how AI and automation are reshaping ServiceNow-driven digital transformations. Jeff provides valuable insight into how AI is not just enhancing customer service experiences but also beginning to change the way consulting services are delivered. Yet he makes an important point: human oversight remains vital, especially when high-stakes business decisions are involved.

Looking ahead, Jeff reflects on the challenges and opportunities that ServiceNow partners face as AI capabilities mature, integration demands grow, and the implementation partner landscape changes. He also shares how building an elite consulting team required a deliberate focus on culture, communication, and finding people who want to build something bigger than themselves.