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CVS Health’s Zach Dennett Talks Loyalty and Convenience
Manage episode 378792435 series 3312337
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Loyalty programs give retailers and consumer goods companies invaluable access to shoppers, and – if done correctly – can create dedicated brand evangelists. In this episode, learn how CVS is harnessing the reach of its vast membership base to boost loyalty and constantly evolve its personalization and convenience efforts.
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