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1 The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 35:19
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We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary ( InnSæi: The Power of Intuition ), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
TCS | Why the CompCom wants Google to pay up
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Content provided by TechCentral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechCentral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Competition Commission is girding itself for a fight with Big Tech companies like Google and Meta Platforms after publishing its provisional findings in its investigation into the impact that Big Tech has had on the South African news media sector.
To unpack the provisional report, which was published on Monday, Competition Commission senior analyst and technical lead Donnavan-John Linley joined the TechCentral Show to discuss the findings.
He chats about how the commission is attempting to assist local publishers deal with the rise of competing social media platforms owned by US tech giants and why the regulator is determined to intervene in the market to support the funding of journalism in South Africa in the digital age.
Linley tells TechCentral editor Duncan McLeod about:
• Why the Competition Commission decided to initiate its probe into digital platforms and the impact these platforms are having on South Africa’s news media;
• The findings contained in the provisional report and why the commission reached the conclusions it did – including its recommendation that Google pay as much as R500-million/year in “compensation” over a three- to five-year period in an effort to level the playing field;
• The likely reaction from Big Tech to the commission’s proposals, and what might happen if they don’t agree to play ball;
• The risk of provoking a backlash from the Donald Trump administration – already Trump has accused the EU of using antitrust fines levied on US tech companies as a form of taxation and threatened retaliation in response;
• How the proposed compensation of the local news media might work, and who would be eligible to receive the funding from Google;
• The impact of artificial intelligence on the South African media industry and how the commission has dealt with this in its provisional report; and
• Whether the commission’s findings amount to regulatory overreach – are the proposals it has made really warranted, or is the media industry simply experiencing capitalism’s “creative destruction” that will ultimately drive innovation in news media?
Don’t miss a great interview! TechCentral
…
continue reading
To unpack the provisional report, which was published on Monday, Competition Commission senior analyst and technical lead Donnavan-John Linley joined the TechCentral Show to discuss the findings.
He chats about how the commission is attempting to assist local publishers deal with the rise of competing social media platforms owned by US tech giants and why the regulator is determined to intervene in the market to support the funding of journalism in South Africa in the digital age.
Linley tells TechCentral editor Duncan McLeod about:
• Why the Competition Commission decided to initiate its probe into digital platforms and the impact these platforms are having on South Africa’s news media;
• The findings contained in the provisional report and why the commission reached the conclusions it did – including its recommendation that Google pay as much as R500-million/year in “compensation” over a three- to five-year period in an effort to level the playing field;
• The likely reaction from Big Tech to the commission’s proposals, and what might happen if they don’t agree to play ball;
• The risk of provoking a backlash from the Donald Trump administration – already Trump has accused the EU of using antitrust fines levied on US tech companies as a form of taxation and threatened retaliation in response;
• How the proposed compensation of the local news media might work, and who would be eligible to receive the funding from Google;
• The impact of artificial intelligence on the South African media industry and how the commission has dealt with this in its provisional report; and
• Whether the commission’s findings amount to regulatory overreach – are the proposals it has made really warranted, or is the media industry simply experiencing capitalism’s “creative destruction” that will ultimately drive innovation in news media?
Don’t miss a great interview! TechCentral
272 episodes
Manage episode 468713302 series 86781
Content provided by TechCentral. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechCentral or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The Competition Commission is girding itself for a fight with Big Tech companies like Google and Meta Platforms after publishing its provisional findings in its investigation into the impact that Big Tech has had on the South African news media sector.
To unpack the provisional report, which was published on Monday, Competition Commission senior analyst and technical lead Donnavan-John Linley joined the TechCentral Show to discuss the findings.
He chats about how the commission is attempting to assist local publishers deal with the rise of competing social media platforms owned by US tech giants and why the regulator is determined to intervene in the market to support the funding of journalism in South Africa in the digital age.
Linley tells TechCentral editor Duncan McLeod about:
• Why the Competition Commission decided to initiate its probe into digital platforms and the impact these platforms are having on South Africa’s news media;
• The findings contained in the provisional report and why the commission reached the conclusions it did – including its recommendation that Google pay as much as R500-million/year in “compensation” over a three- to five-year period in an effort to level the playing field;
• The likely reaction from Big Tech to the commission’s proposals, and what might happen if they don’t agree to play ball;
• The risk of provoking a backlash from the Donald Trump administration – already Trump has accused the EU of using antitrust fines levied on US tech companies as a form of taxation and threatened retaliation in response;
• How the proposed compensation of the local news media might work, and who would be eligible to receive the funding from Google;
• The impact of artificial intelligence on the South African media industry and how the commission has dealt with this in its provisional report; and
• Whether the commission’s findings amount to regulatory overreach – are the proposals it has made really warranted, or is the media industry simply experiencing capitalism’s “creative destruction” that will ultimately drive innovation in news media?
Don’t miss a great interview! TechCentral
…
continue reading
To unpack the provisional report, which was published on Monday, Competition Commission senior analyst and technical lead Donnavan-John Linley joined the TechCentral Show to discuss the findings.
He chats about how the commission is attempting to assist local publishers deal with the rise of competing social media platforms owned by US tech giants and why the regulator is determined to intervene in the market to support the funding of journalism in South Africa in the digital age.
Linley tells TechCentral editor Duncan McLeod about:
• Why the Competition Commission decided to initiate its probe into digital platforms and the impact these platforms are having on South Africa’s news media;
• The findings contained in the provisional report and why the commission reached the conclusions it did – including its recommendation that Google pay as much as R500-million/year in “compensation” over a three- to five-year period in an effort to level the playing field;
• The likely reaction from Big Tech to the commission’s proposals, and what might happen if they don’t agree to play ball;
• The risk of provoking a backlash from the Donald Trump administration – already Trump has accused the EU of using antitrust fines levied on US tech companies as a form of taxation and threatened retaliation in response;
• How the proposed compensation of the local news media might work, and who would be eligible to receive the funding from Google;
• The impact of artificial intelligence on the South African media industry and how the commission has dealt with this in its provisional report; and
• Whether the commission’s findings amount to regulatory overreach – are the proposals it has made really warranted, or is the media industry simply experiencing capitalism’s “creative destruction” that will ultimately drive innovation in news media?
Don’t miss a great interview! TechCentral
272 episodes
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1 Meet the CIO | Schalk Visser on Cell C’s big tech pivot 39:33
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Schalk Visser has worked in telecommunications for more than 20 years, first at Telkom, then at Vodacom and now at Cell C, where he has served as chief information and technology officer since 2020. Visser, an engineer, joined Cell C 13 years ago – during the tenure of former CEO Alan Knott-Craig – as an executive in the company’s programme management office, where he helped lead a renewal of its radio access network. TechCentral’s guest in the latest episode of the publication’s Meet the CIO podcast, Visser tells host Duncan McLeod about his career journey in telecoms before delving into his work in helping transform Cell C’s technology stack – with a focus on recent years as the operator moved to shut down its own radio access network in favour of partnerships with other mobile operators. In the interview, Visser chats about: • Where his interest in technology began; • His time with Telkom and Vodacom, including his experience helping build Vodacom’s network in Mozambique; • The changes that have occurred at Cell C in recent years and why they’re significant – including a look at the network partnership with MTN and Vodacom, and what that’s allowed the company to do differently; • His day-to-day role as head of technology at Cell C; • The role of technology in supporting what is essentially a technology business; • The changes he has brought to Cell C’s technology stack and why; • The recent ransomware attack – what happened, and what’s been done to address it; and • What’s exciting him about what’s coming down the line in telecoms technology. Don’t miss a great interview! TechCentral…
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TechCentral

Meet the CIO | Schalk Visser on Cell C’s big pivot Schalk Visser has worked in telecommunications for more than 20 years, first at Telkom, then at Vodacom and now at Cell C, where he has served as chief information and technology officer since 2020. Visser, an engineer, joined Cell C 13 years ago – during the tenure of former CEO Alan Knott-Craig – as an executive in the company’s programme management office, where he helped lead a renewal of its radio access network. TechCentral’s guest in the latest episode of the publication’s Meet the CIO podcast, Visser tells host Duncan McLeod about his career journey in telecoms before delving into his work in helping transform Cell C’s technology stack – with a focus on recent years as the operator moved to shut down its own radio access network in favour of partnerships with other mobile operators. In the interview, Visser chats about: • Where his interest in technology began; • His time with Telkom and Vodacom, including his experience helping build Vodacom’s network in Mozambique; • The changes that have occurred at Cell C in recent years and why they’re significant – including a look at the network partnership with MTN and Vodacom, and what that’s allowed the company to do differently; • His day-to-day role as head of technology at Cell C; • The role of technology in supporting what is essentially a technology business; • The changes he has brought to Cell C’s technology stack and why; • The recent ransomware attack – what happened, and what’s been done to address it; and • What’s exciting him about what’s coming down the line in telecoms technology. Don’t miss a great interview! TechCentral…
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1 TCS | Kiaan Pillay on fintech start-up Stitch and its R1-billion funding round 37:50
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Cape Town-based fintech start-up Stitch last month caught the attention of many people when it announced it was raising R1-billion (US$55-million) in a significant series-B funding round. Co-founder and CEO Kiaan Pillay is our guest in this episode of the TechCentral Show, where he tells TechCentral editor Duncan McLeod about the funding round, which was led by QED Investors with participation from a range of new and existing investors. The latest round brings Stitch’s total funding to date to nearly R2-billion, or $107-million. In this episode of the TechCentral Show, Pillay unpacks: • His background and why and how Stitch was founded; • How well-known South African comedian Trevor Noah became one of the participating funders in the latest funding round; • What Stitch is doing differently to other fintech and payment start-ups that has allowed to raise the quantum of funding that it has; • The significance of Stitch’s recent acquisition of Exipay – and why it’s important for Stitch to be a player in the in-person payments market; • Stitch’s plans in the cryptocurrency space; and • Why the company is focused (for now) on the South African market. Don’t miss a great discussion! TechCentral…
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1 Kiaan Pillay on fintech start-up Stitch and its R1-billion funding round 37:50
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Cape Town-based fintech start-up Stitch last month caught the attention of many people when it announced it was raising R1-billion (US$55-million) in a significant series-B funding round. Co-founder and CEO Kiaan Pillay is our guest in this episode of the TechCentral Show, where he tells TechCentral editor Duncan McLeod about the funding round, which was led by QED Investors with participation from a range of new and existing investors. The latest round brings Stitch’s total funding to date to nearly R2-billion, or $107-million. In this episode of the TechCentral Show, Pillay unpacks: • His background and why and how Stitch was founded; • How well-known South African comedian Trevor Noah became one of the participating funders in the latest funding round; • What Stitch is doing differently to other fintech and payment start-ups that has allowed to raise the quantum of funding that it has; • The significance of Stitch’s recent acquisition of Exipay – and why it’s important for Stitch to be a player in the in-person payments market; • Stitch’s plans in the cryptocurrency space; and • Why the company is focused (for now) on the South African market. Don’t miss a great discussion!…
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1 TCS+ | Switchcom and Huawei eKit: networking made easy for SMEs 24:40
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Networking equipment wholesaler Switchcom Distribution has partnered with Huawei Technologies to bring new offerings to the South African market and elsewhere in Africa. In the first episode of this series, Switchcom national sales manager Lynton Brits and Huawei account manager Tanki Lebatla told TCS+ about the rationale behind the partnership and some of the networking and backup power equipment the companies have on offer. That video is available here. In this second episode of the series, Brits is back on TCS+, this time accompanied by Jan Keyser, CEO of Konnekt SP, a provider of networking solutions to small and medium enterprises. In this episode of TCS+, Brits and Keyser delve into: • Why networking solutions providers and small and medium enterprises are draw to the Huawei networking eKit distributed by Switchcom; • The different types of networking equipment that comes with the eKit solution; • The software support Huawei provides to make network configuration easier for engineers using the eKit; • The advantages of purchasing a homogenous solution from the same brand in making network configuration easier for installers; and • Tools for managing the software-defined networks deployed using the eKit as customer need evolve over time. This insightful conversation is not to be missed, especially for SMEs looking for networking solutions and the vendors who install them. TechCentral…
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1 Switchcom and Huawei eKit: networking made easy for SMEs 24:40
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Networking equipment wholesaler Switchcom Distribution has partnered with Huawei Technologies to bring new offerings to the South African market and elsewhere in Africa. In the first episode of this series, Switchcom national sales manager Lynton Brits and Huawei account manager Tanki Lebatla told TCS+ about the rationale behind the partnership and some of the networking and backup power equipment the companies have on offer. That video is available here. In this second episode of the series, Brits is back on TCS+, this time accompanied by Jan Keyser, CEO of Konnekt SP, a provider of networking solutions to small and medium enterprises. In this episode of TCS+, Brits and Keyser delve into: • Why networking solutions providers and small and medium enterprises are draw to the Huawei networking eKit distributed by Switchcom; • The different types of networking equipment that comes with the eKit solution; • The software support Huawei provides to make network configuration easier for engineers using the eKit; • The advantages of purchasing a homogenous solution from the same brand in making network configuration easier for installers; and • Tools for managing the software-defined networks deployed using the eKit as customer need evolve over time. This insightful conversation is not to be missed, especially for SMEs looking for networking solutions and the vendors who install them.…
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TechCentral

1 TCS | How Covid sparked a corporate tug-of-war over Adapt IT 38:03
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Shortly after the Covid-19 pandemic hit, Tiffany Dunsdon – at the time CEO of JSE-listed Adapt IT – found herself having to fend off an unwanted takeover bid from Huge Group. Dunsdon did not feel the deal made much sense for Adapt IT – a fast-growing enterprise software services provider whose share price, like many others at the time, had been knocked lower by the uncertainty caused by the pandemic. The Huge Group approach was opportunistic, said Dunsdon. So, instead of entertaining the approach from Huge Group, she set about engineering a very different deal: one involving Canadian-listed Constellation Software: Constellation subsidiary Volaris Group would buy out Adapt IT and delist it from the JSE. Dunsdon, who was recently appointed as acquiring group leader at Omegro – a portfolio company within Volaris Group that houses Adapt IT – joins Duncan McLeod on the TechCentral Show for an update following the conclusion of the sale. In this episode of the TechCentral Show, Dunsdon also discusses: • Adapt IT’s performance since its acquisition and delisting; • The Huge Group hostile approach and how that played out inside Adapt IT; • The timeline of events that led to the acquisition by Volaris Group; and • What’s next for Adapt IT and Omegro. Don’t miss the conversation! TechCentral…
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TechCentral

1 How Covid sparked a corporate tug-of-war over Adapt IT 38:03
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Shortly after the Covid-19 pandemic hit, Tiffany Dunsdon – at the time CEO of JSE-listed Adapt IT – found herself having to fend off an unwanted takeover bid from Huge Group. Dunsdon did not feel the deal made much sense for Adapt IT – a fast-growing enterprise software services provider whose share price, like many others at the time, had been knocked lower by the uncertainty caused by the pandemic. The Huge Group approach was opportunistic, said Dunsdon. So, instead of entertaining the approach from Huge Group, she set about engineering a very different deal: one involving Canadian-listed Constellation Software: Constellation subsidiary Volaris Group would buy out Adapt IT and delist it from the JSE. Dunsdon, who was recently appointed as acquiring group leader at Omegro – a portfolio company within Volaris Group that houses Adapt IT – joins Duncan McLeod on the TechCentral Show for an update following the conclusion of the sale. In this episode of the TechCentral Show, Dunsdon also discusses: • Adapt IT’s performance since its acquisition and delisting; • The Huge Group hostile approach and how that played out inside Adapt IT; • The timeline of events that led to the acquisition by Volaris Group; and • What’s next for Adapt IT and Omegro. Don’t miss the conversation!…
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1 TCS | From fibre to clean tech: Khudu Pitje on New GX Capital’s next chapter 48:23
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New GX Capital, one of the principal investors in Vumatel and Dark Fibre Africa parent CIVH, recently announced it was launching a R2.4-billion clean-tech investment fund in partnership with RMB Ventures. To unpack the details of the new fund and why it’s being established, New GX Capital founder and CEO Khudusela Pitje joined TechCentral editor Duncan McLeod in the latest episode of the TechCentral Show for a wide-ranging conversation. In the interview, Pitje chatted about the fund – called the Airnegize Capital Fund – and its plans to invest in renewable energy and water and gas infrastructure across Africa. New GX Capital and RMB Ventures have described the fund as “one of the largest of its kind on the continent”. The fund has secured R2.4-billion in initial commitments, with the companies targeting a further R1.6-billion before financial close in the coming months. In this episode of the TechCentral Show, Pitje expands on: • His career background and the formation of New GX Capital; • The role his father, the late HM Pitje, a businessman and former mayor of Mamelodi, played in his life and career choices; • His role in helping build Dark Fibre Africa and CIVH; • Why he feels the decision by the competition authorities to block the acquisition by Vodacom of a 30% co-controlling stake in Maziv – a subsidiary of CIVH that houses Vumatel and DFA – was wrongheaded; • The role New GX Capital plays today, as well as its investment philosophy; • What led to the creation of the Airnegize Fund with RMB Ventures; and • The role and future of black economic empowerment in South Africa. Don’t miss a fascinating conversation! TechCentral…
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TechCentral

1 From fibre to clean tech: Khudu Pitje on New GX Capital’s next chapter 48:23
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New GX Capital, one of the principal investors in Vumatel and Dark Fibre Africa parent CIVH, recently announced it was launching a R2.4-billion clean-tech investment fund in partnership with RMB Ventures. To unpack the details of the new fund and why it’s being established, New GX Capital founder and CEO Khudusela Pitje joined TechCentral editor Duncan McLeod in the latest episode of the TechCentral Show for a wide-ranging conversation. In the interview, Pitje chatted about the fund – called the Airnegize Capital Fund – and its plans to invest in renewable energy and water and gas infrastructure across Africa. New GX Capital and RMB Ventures have described the fund as “one of the largest of its kind on the continent”. The fund has secured R2.4-billion in initial commitments, with the companies targeting a further R1.6-billion before financial close in the coming months. In this episode of the TechCentral Show, Pitje expands on: • His career background and the formation of New GX Capital; • The role his father, the late HM Pitje, a businessman and former mayor of Mamelodi, played in his life and career choices; • His role in helping build Dark Fibre Africa and CIVH; • Why he feels the decision by the competition authorities to block the acquisition by Vodacom of a 30% co-controlling stake in Maziv – a subsidiary of CIVH that houses Vumatel and DFA – was wrongheaded; • The role New GX Capital plays today, as well as its investment philosophy; • What led to the creation of the Airnegize Fund with RMB Ventures; and • The role and future of black economic empowerment in South Africa. Don’t miss a fascinating conversation!…
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1 Meet the CIO | Yosheen Padayachee's unconventional journey into tech leadership 52:03
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Yosheen Padayachee, group IT director at Tsebo Solutions Group, is our guest in this episode of TechCentral’s Meet the CIO. -- Yosheen Padayachee was named as one of the top 100 most influential women in technology in 2024 and has been recognised among the Cyber 50 leaders in cybersecurity in Africa. Padayachee, who serves as group IT director at workplace management solutions company Tsebo Solutions Group, is TechCentral’s guest in this episode of Meet the CIO. Previously CIO for Africa at Momentum Metropolitan Holdings, Padayachee is pursuing a doctorate in technology innovation. She shares her story in this interview. She unpacks: • How her career pivoted from healthcare into IT and IT management; • Her career journey so far, which has included roles in the banking sector at Nedbank and FNB, and important lessons she’s learnt along the way; • The role of IT at Tsebo Solutions Group; • The big technology projects she’s currently helping lead; • Her insights on cybersecurity in modern organisations, and why security must be embedded at the foundation of all digital innovation; • The impact of AI on the ability of companies to protect themselves from cyber adversaries; and • Why gender diversity in the male-dominated technology industry is vital – and what needs to be done to encourage more young women to choose technology as a career. Don’t miss this insightful conversation. TechCentral…
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1 Yosheen Padayachee's unconventional journey into tech leadership 52:03
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Yosheen Padayachee, group IT director at Tsebo Solutions Group, is our guest in this episode of TechCentral’s Meet the CIO. -- Yosheen Padayachee was named as one of the top 100 most influential women in technology in 2024 and has been recognised among the Cyber 50 leaders in cybersecurity in Africa. Padayachee, who serves as group IT director at workplace management solutions company Tsebo Solutions Group, is TechCentral’s guest in this episode of Meet the CIO. Previously CIO for Africa at Momentum Metropolitan Holdings, Padayachee is pursuing a doctorate in technology innovation. She shares her story in this interview. She unpacks: • How her career pivoted from healthcare into IT and IT management; • Her career journey so far, which has included roles in the banking sector at Nedbank and FNB, and important lessons she’s learnt along the way; • The role of IT at Tsebo Solutions Group; • The big technology projects she’s currently helping lead; • Her insights on cybersecurity in modern organisations, and why security must be embedded at the foundation of all digital innovation; • The impact of AI on the ability of companies to protect themselves from cyber adversaries; and • Why gender diversity in the male-dominated technology industry is vital – and what needs to be done to encourage more young women to choose technology as a career. Don’t miss this insightful conversation. TechCentral…
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TechCentral

1 Icasa unveils ‘innovation spectrum’ plan to boost wireless connectivity 20:07
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Icasa has signalled it intends to make available radio spectrum in what it has described as two “innovation bands”. This AI-generated podcast summarises the key points in the draft regulations. Note: This content is generated by AI, which can make errors. Do not rely on this information for decision making.…
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TechCentral

The Better Connection. Everywhere You Go. Or simply just Y’ello. Brand identity matters, and MTN South Africa – one of South Africa’s most valued brands – is keenly aware of that fact. Indeed, when a big consumer brand changes its brand positioning, it’s always a big deal – not only because of the work involved behind the scenes but also because it helps shift the narrative for that brand in small but important ways in the public consciousness. For a handful of times in its storied, 31-year history, MTN has refreshed its brand image. And it’s just hit the “play” button on the latest overhaul. In this episode of TechCentral’s TCS+ business technology podcast, MTN South Africa GM for residential and post-paid services Bertus van der Vyver unpacks the company’s latest brand identity and why it made the decisions it did. In the podcast, Van der Vyver chats about: • Whether brand ends up influencing strategy, or the other way around; • How the new brand positioning – the payoff line is Together We Make Moves – aligns with MTN’s ongoing efforts around customer experience, network innovation and its service offerings; • How consumers will experience the brand refresh; • How the changes tie into MTN’s social and business commitments; and • How MTN’s new brand identity will allow the company to differentiate itself in the market, including in relation to its competitors. Don’t miss this fascinating conversation about the value and importance of branding. TechCentral…
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TechCentral

The Better Connection. Everywhere You Go. Or simply just Y’ello. Brand identity matter, and MTN South Africa – one of South Africa’s most valued brands – is keenly aware of that fact. Indeed, when a big consumer brand changes its brand positioning, it’s always a big deal – not only because of the work involved behind the scenes but also because it helps shift the narrative for that brand in small but important ways in the public consciousness. For a handful of times in its storied, 31-year history, MTN has refreshed its brand image. And it’s just hit the “play” button on the latest overhaul. In this episode of TechCentral’s TCS+ business technology podcast, MTN South Africa GM for residential and post-paid services Bertus van der Vyver unpacks the company’s latest brand identity and why it made the decisions it did. In the podcast, Van der Vyver chats about: • Whether brand ends up influencing strategy, or the other way around; • How the new brand positioning – the payoff line is Together We Make Moves – aligns with MTN’s ongoing efforts around customer experience, network innovation and its service offerings; • How consumers will experience the brand refresh; • How the changes tie into MTN’s social and business commitments; and • How MTN’s new brand identity will allow the company to differentiate itself in the market, including in relation to its competitors. Don’t miss this fascinating conversation about the value and importance of branding.…
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