Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED


1 Phil Wang Pitches Psychological Thriller Starring WHO?! 24:35
The future of marketing is all about AI (feat. RJ Talyor)
Manage episode 250499391 series 2102812
Episode 54: We spoke with RJ Talyor, Founder & CEO at Pattern89. We discuss how RJ helped pioneer the concept of SMS marketing in 2002, his time as VP of Messaging Products at Salesforce, and how what he's building at Pattern89 is changing marketing for brands like Fabletics, LIDS, Finish Line, and more! Enjoy!
R.J.’s career started at ExactTarget, where he was the mastermind behind the company’s mobile strategy. He would eventually create the concept of SMS marketing in 2002, leading to Bank of America to sending its first SMS text. His leadership was instrumental when Salesforce later acquired ExactTarget for $2.5 billion in 2013, where he would become the vice president of mobile products for the company.
A couple years later, he wanted to take his knowledge on marketing, social media and analytics to create a company that would easily integrate Artificial Intelligence with social media marketing, and launched Pattern89. Since its founding in 2018, the company already has more than 700 customers, specifically within the e-commerce industry, with customers such as Fabletics, LIDS, Just Fab, Finish Line, and more. Customers seeing an ROI as high as 65% in as little as 15 days.
--- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support89 episodes
Manage episode 250499391 series 2102812
Episode 54: We spoke with RJ Talyor, Founder & CEO at Pattern89. We discuss how RJ helped pioneer the concept of SMS marketing in 2002, his time as VP of Messaging Products at Salesforce, and how what he's building at Pattern89 is changing marketing for brands like Fabletics, LIDS, Finish Line, and more! Enjoy!
R.J.’s career started at ExactTarget, where he was the mastermind behind the company’s mobile strategy. He would eventually create the concept of SMS marketing in 2002, leading to Bank of America to sending its first SMS text. His leadership was instrumental when Salesforce later acquired ExactTarget for $2.5 billion in 2013, where he would become the vice president of mobile products for the company.
A couple years later, he wanted to take his knowledge on marketing, social media and analytics to create a company that would easily integrate Artificial Intelligence with social media marketing, and launched Pattern89. Since its founding in 2018, the company already has more than 700 customers, specifically within the e-commerce industry, with customers such as Fabletics, LIDS, Just Fab, Finish Line, and more. Customers seeing an ROI as high as 65% in as little as 15 days.
--- Support this podcast: https://podcasters.spotify.com/pod/show/besttechie/support89 episodes
All episodes
×
1 Saving the world's oceans one startup at a time (feat. Daniel Kleinman) 51:19

1 The long journey to building Florida Tech (feat. Nick Mohnacky) 51:40

1 Building the OS for the future of work (feat. Adam Nathan) 45:18

1 How this Miami Ag-tech startup is upgrading farming (feat. Lior Barhai) 32:55

1 Clubhouse influencers are real, here's how they think about the app (feat. Bianca Peynado) 59:59

1 It's time to destigmatize cannabis usage (feat. Amanda Goetz) 53:56

1 What's wrong with customer service and how can we fix it? (feat. Joseph Ansanelli) 46:30

1 Why Clubhouse actually isn't the next big thing (feat. Nate Elliott) 55:14

1 Why you need to get on Clubhouse RIGHT NOW! 19:06

1 The perfect storm: WallStreetBets vs Wall Street 22:12

1 Get ready for micro M&A at scale, it's happening now (feat. Andrew Gazdecki) 42:12
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.