Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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LikedDoes your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#ISUM15 Byte: Santosh Subramanyam, Globalization + Localization = “Glocalization”
Manage episode 152511131 series 1061828
Content provided by TechMedia Podcast and BJ Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechMedia Podcast and BJ Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Santosh Subramanyam from Marriott International talks about marketing to local markets in a global economy.
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16 episodes
ShareManage episode 152511131 series 1061828
Content provided by TechMedia Podcast and BJ Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechMedia Podcast and BJ Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Santosh Subramanyam from Marriott International talks about marketing to local markets in a global economy.
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TechMedia Podcast
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Play Later Play Later Lists Like LikedMelanie Deziel of Time, Inc. on Native Advertising. Are you the guy at the bar that only talks about yourself?
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1 #ISUM15 Byte: Anne Gherini, Mobile Millennials 9:41
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1 #ISUM15 Byte: Ben Averch, Building Enabling Systems with Big Data 8:11
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Play Later Play Later Lists Like LikedBen Averch of Stanley Gibbons talks about making Big Data the gasoline that runs your marketing engine.
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1 #ISUM15 Byte: Scott McNabb, The Amazing Convergence of MarTech and AdTech 8:16
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1 #ISUM15 Byte: Aziz Hasan, Bringing together Marketing and Design for the Perfect User Experience 7:40
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1 #ISUM15 Byte: Justine Jordan, Making Email Awesome! 6:32
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1 #ISUM15 Byte: Geoffrey Colon on Podcasting and Disruptive Content Marketing 12:55
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1 #ISUM15 Byte: Marissa Coren, Creating Experiences at Uber 5:02
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1 #ISUM15 Byte: Santosh Subramanyam, Globalization + Localization = “Glocalization” 8:54
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1 #ISUM15 Byte: Alyssa Meritt, Wallet Wars: Loyalty, Payment and Beyond 7:48
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TechMedia Podcast
1 #ISUM15 Byte: Cliff Seal of Pardot on the Psychology of Content 5:15
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1 #ISUM15: Rand Fishkin on Google's 2 Algorithm World 19:15
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Play Later Play Later Lists Like LikedRand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday afternoon keynote.
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Play Later Play Later Lists Like LikedWe go behind the scenes of Internet Summit 2015 with Paige Pires de Almeida. You'll learn how speakers are selected, the importance of the "hallway track", and how to choose your own adventure to get the most out of ISUM. We'll also preview future episodes with Rand Fishkin of Moz and Jason Miller of LinkedIn.…
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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