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Ep. 189 - Candace Crowe on Elevating Patient Engagement Through Visual Storytelling
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Your Before & After gallery is one of the most powerful marketing tools in your practice. Is it telling the right story?
In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Candace Crowe, Founder and CEO of BRAG Book, to discuss the evolution of aesthetic marketing and the critical role that visual storytelling plays in patient decision-making.
Candace shares the journey behind BRAG Book, a purpose-built software designed to help aesthetic practices take control of their Before & After galleries. With features like image quality scoring, SEO optimization, customizable watermarks, and a clean drag-and-drop interface, BRAG Book ensures that practices can present results with precision, consistency, and professionalism.
Whether you’re a solo practitioner or part of a multi-location group, this episode offers a masterclass in the value of authentic imagery and the technologies shaping the future of aesthetics. Tune in to learn how Candace Crowe is helping elevate industry standards and redefining digital patient engagement on the latest episode of The Technology of Beauty.
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The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/
Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
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