How Justin Fellenz Transformed His Life Through Sales and Solar

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Justin Fellenz shares his remarkable journey from the tiny desert town of 29 Palms—a place he describes as "the sandbox of broken dreams"—to becoming the founder of Share Soleil, an innovative solar company transforming how homeowners access renewable energy solutions.
Growing up in a military town with just two stoplights, Justin found early academic success but lacked direction and mentorship. His path wove through community college, UC Davis, early parenthood, and a transformative period discovering his natural talent in sales. Working across multiple fitness companies, Justin developed a customer-centric philosophy that would later become his business foundation: "People hate to be sold, but they love to buy."
When COVID disrupted the fitness industry, Justin pivoted to solar sales where he immediately recognized both tremendous opportunity and fundamental problems with traditional marketing approaches. The intrusive nature of door-knocking—what Justin aptly calls "human pop-up ads"—created negative experiences for everyone involved, despite solar being a financial necessity for homeowners in high-utility regions.
Share Soleil emerged from Justin's desire for business autonomy and his vision to revolutionize solar marketing. Rather than deploying aggressive sales tactics, his platform empowers real estate professionals, loan officers, and insurance agents to seamlessly incorporate solar offerings into their existing client relationships. Customers receive instant quotes through a streamlined digital process while trusted advisors earn revenue by providing genuine value.
Justin's entrepreneurial philosophy centers on identifying problems worth solving and positioning yourself where customers naturally want what you offer. Though still early in his business journey, his framework for success combines strategic relationship-building, technological efficiency, and authentic customer service.
For those considering their own entrepreneurial path, Justin's advice rings clear: "Bet on yourself. We live in a great country with plenty of opportunity for people who bet on themselves." Ready to transform your energy costs or add solar to your service offerings? Visit sharesoleil.com to experience Justin's revolutionary approach firsthand.

Chapters

1. Justin's Desert Upbringing (00:00:00)

2. Early College Years and Marriage (00:05:36)

3. Finding His Path in Fitness Sales (00:09:30)

4. Career Development and Leadership Lessons (00:16:23)

5. Transition to the Solar Industry (00:23:06)

6. Launching Share Soleil Solar Company (00:29:47)

7. Business Model and Future Plans (00:34:09)