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Inside MTV’s Digital-First Strategy with Amie Parker-Williams
Manage episode 484574325 series 2836699
This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International.
Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key in today’s youth media landscape. From standout series like Every Woman with Sophie Kasaei to the upcoming Geordie Stories: Nathan and Dad, this episode dives deep into how MTV is creating real connections with global audiences on YouTube, TikTok, and beyond. Plus, Amie reveals her Story of the Week, Hero of the Week, and what she’s putting in the bin.
Listen now for powerful insights into social video, platform-native storytelling, and commissioning strategies that work in 2025.
Buy tickets for the TellyCast Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
233 episodes
Manage episode 484574325 series 2836699
This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International.
Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key in today’s youth media landscape. From standout series like Every Woman with Sophie Kasaei to the upcoming Geordie Stories: Nathan and Dad, this episode dives deep into how MTV is creating real connections with global audiences on YouTube, TikTok, and beyond. Plus, Amie reveals her Story of the Week, Hero of the Week, and what she’s putting in the bin.
Listen now for powerful insights into social video, platform-native storytelling, and commissioning strategies that work in 2025.
Buy tickets for the TellyCast Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
233 episodes
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