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Inside MTV’s Digital-First Strategy with Amie Parker-Williams

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Manage episode 484574325 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International.

Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key in today’s youth media landscape. From standout series like Every Woman with Sophie Kasaei to the upcoming Geordie Stories: Nathan and Dad, this episode dives deep into how MTV is creating real connections with global audiences on YouTube, TikTok, and beyond. Plus, Amie reveals her Story of the Week, Hero of the Week, and what she’s putting in the bin.

Listen now for powerful insights into social video, platform-native storytelling, and commissioning strategies that work in 2025.

Visit Tanooki.io

Support the show

Buy tickets for the TellyCast Digital Content Forum

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

233 episodes

Artwork
iconShare
 
Manage episode 484574325 series 2836699
Content provided by Justin Crosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Crosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International.

Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key in today’s youth media landscape. From standout series like Every Woman with Sophie Kasaei to the upcoming Geordie Stories: Nathan and Dad, this episode dives deep into how MTV is creating real connections with global audiences on YouTube, TikTok, and beyond. Plus, Amie reveals her Story of the Week, Hero of the Week, and what she’s putting in the bin.

Listen now for powerful insights into social video, platform-native storytelling, and commissioning strategies that work in 2025.

Visit Tanooki.io

Support the show

Buy tickets for the TellyCast Digital Content Forum

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

  continue reading

233 episodes

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