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CEO of Hydrow: Bruce Smith
Manage episode 371784840 series 3473862
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In this podcast, the founder of Hydrow, Bruce Smith, provides an in-depth look into the company's evolution that aims to revolutionize rowing. Hydrow was established to make rowing accessible to all, putting to bed the misconception that it's an elite-only exercise. The idea originated from a frustration with rowing machines which taught individual, not collective, rowing. Hydrow synchronizes individual rowers through screens, creating an environment similar to team rowing. Hydrow was fortunate to attract top-tier talent, including Chief Technology Officer Chris Paul, who helped build an innovative, patented algorithm for rowing machine design. The company's technology enhanced the rowing experience by delivering a water-like feel and dynamically adjusting resistance. Building warm relationships with key partners, such as manufacturers in Taiwan, contributed significantly to Hydrow's success. This and strategic marketing techniques like a productive Indiegogo campaign helped establish a proof of concept and create a wider audience. Looking forward, Hydrow aims to utilize personalized data for crafting experiences users will love, paired with insights about whole health for optimized results. With Kevin Hart on board and a new innovative program known as Hydrow High, the future of Hydro includes a better understanding of individual users, climate change combat, and promoting better decision-making through more detailed training. 00:00 Intro 00:01 Making rowing accessible to everyone and delivering the benefits to a global audience.05:18 Hiring the best talent from Harvard and MIT 10:29 The Leap Forward 15:47 The Indiegogo campaign and selling close to a thousand units 20:46 Finding manufacturing partners in Taiwan 25:33 Building relationships with key partners 30:12 Going to industry shows and understanding the market 35:02 How to build warm introductions 39:57 Personalised data 45:00 Hydrow High and Kevin Hart 49:52 The future of Hydrow The Site ► https://hydrow.com/ The Origin Story ► https://hydrow.com/ TERRA ► http://tryterra.co More Podcasts ► https://tryterra.co/podcast Twitter ► https://twitter.com/terraapi LinkedIn ► https://www.linkedin.com/company/terraapi
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