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Take #14 - Unlocking Marketing Magic: Taylor Swift's Live Event Secrets
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In this jam-packed episode of That Digital Take, we're diving headfirst into the magic of live events, both IRL and digital, and their power to build community and foster loyalty. Torri reflects on the whirlwind that was the Taylor Swift Eras Tour (aka the Influencer Olympics), the gratitude of experiencing Taylor in her heyday, and the evolving landscape of live entertainment. Plus, she shares exciting behind-the-scenes stories:
✨ Scoring tickets through brands
✨ Her journey to the EMAs and the red carpet experience
✨ Hosting a Netflix event for Outer Banks (with Rudy energy)
✨ Upcoming adventures: a Disney cruise and France
This week’s topic: Why Live Events Are More Relevant Than Ever
Torri unpacks the electric energy of performing in front of 700 Outer Banks fans and how live events are blending digital and in-person interactions post-pandemic to create unforgettable connections.
Key takeaways:
💡 How brands can harness live events to foster community and loyalty.
💡 The role of influencers in bridging the gap between brands and audiences during live experiences.
💡 Tips for integrating hybrid and digital enhancements to reach a broader audience.
Stay tuned for actionable insights on how influencers and brands can collaborate to create meaningful, buzz-worthy moments that last far beyond the event itself.
🎧 Press play and join the conversation on how live events are shaping the future of digital marketing!
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