The POWER of being a 35+ UGC Creator

That UGC Mum

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Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator.

This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s anymore. As a 38-year-old UGC creator, I’ve been navigating this unique space—juggling shifts in my body, identity, and the industry itself. If you’ve ever felt like you’re in “UGC limbo land,” this one’s for you. Let’s chat. 💬✨

🔑 What You’ll Learn in This Episode

1️⃣ My Journey: Starting at 35 to Thriving at 38

• When I started out at 35, I was all-in on skincare content and, yes, even shooting in my undies! 🩲 Now, at 38, things are different.
• Two kids later, I’m feeling more grounded but noticing changes in how I look and feel on camera—and learning to work with those changes.
• Feeling less "aspirational" as a creator in this mid-30s to late-30s bracket can be tricky, especially when many brands are targeting either younger creators or the 40+ market.

✨ Truth Bomb: If you’ve ever felt like you don’t know where you fit, you’re not alone. Let’s figure it out together.

2️⃣ The Challenges of Being 35+ in UGC

• Physical & Emotional Shifts: Feeling different in your skin isn’t about confidence—it’s about adapting to change.
• Industry Demands: Brands often target 40+ creators but less so the 35+ group, leaving this age range feeling like a weird in-between space.
• Representation Matters: Seeing amazing 35+ creators like Christina Suarez, Mel, and Tracy carving their niches inspires me to keep going!

3️⃣ The Benefits of Being a 35+ Creator 💪

It’s not all challenges! There are some serious perks to this stage of life as a UGC creator:

• Less Competition: There are fewer 35+ creators, which means less saturation and more room for YOU to stand out.
• A Receptive Audience: Your target demographic is engaged, loyal, and ready to buy from someone who feels relatable.
• Life Experience: Decades of business knowledge and life experience make you a stronger negotiator and strategist.

✨ Pro Tip: Use these advantages to position yourself as an expert in your niche.

4️⃣ How to Harness Your Power as a 35+ Creator 🚀

Here are a few actionable ways to thrive in this space:

• Simplify Your Editing Style: Avoid overly curated looks, crazy transitions, or super-short clips. Less is more.
• Show Your Flaws: People connect with authenticity, not perfection. Let your personality and realness shine.
• Highlight Your Age: Put it front and center in your bio, portfolio, or pitch email subject line to attract brands looking for creators in your demographic.
• Find Your Community: Join groups like Hive

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Music: Vocalista - La La Love

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