TWVS 2025 Special Ep. 05 -The Power of Copywriting with Jon Carpenter

That Wedding Videographer Podcast

In this That Wedding Videographer Summit Special episode, Danny and Jason sit down with expert copywriter Jon Carpenter from The Carpenter Copy. They dive into the power of well-crafted words in the wedding industry and how strong website copy can elevate your brand, attract ideal clients, and set you apart from competitors. Jon shares his journey from a background in sales to becoming a full-time copywriter, discusses the biggest mistakes wedding creatives make with their website copy, and provides practical tips for making your words work harder for you. Jon will be attending the Summit as one of our industry pros, and trust us, you wont want to miss what he has to say!

Key Takeaways:

• The importance of having a unique and engaging website copy
• Why AI-generated content falls short when trying to connect with potential clients
• How your brand voice can impact client perception and increase bookings
• The process of working with a professional copywriter and why it’s worth the investment
• Quick website copy fixes you can implement today

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✂️ Bride & Groom Video – Clear your editing backlog with professional wedding film editing. Get £75 off your first order using code TWVP75. www.brideandgroom.video

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Danny Rizzo
https://www.instagram.com/rizzo.films
Jase Hunter
https://www.instagram.com/afterglowweddings