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Todd Kaufman - Co-Founder and CEO of Test Double: ESOPs, Strict Profit Margins, and Building an Ownership Mentality
Manage episode 453996934 series 3422025
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Todd Kaufman is the Co-Founder and CEO of Test Double. Test Double is a software agency offering consulting services in development, product management, and infrastructure. Their experienced consultants embed with your team and help solve problems from strategy to execution.
Todd has been a software engineer for over 25 years, focusing on building systems that deliver business value and scale without excessive costs. Prior to Test Double, Todd worked as a Vice President at Pillar Technology.
In this episode, you’ll learn:
- How to secure speaking engagements by building your personal brand.
- The value of organic relationship building to procuring initial client engagements.
- How an Employee Stock Ownership Plan (ESOP) can attract and retain top talent.
- An overview of the tactical steps to set up an ESOP, the upfront costs, and long term benefits.
- How strict profit margin goals can help you avoid layoffs and stay competitive by investing money back into the business.
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