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Unlocking the Hidden Power of Storytelling: Matthew Dicks Reveals How Stories Drive Action

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Manage episode 452168847 series 2461135
Content provided by Gail Banim and Steering Point. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gail Banim and Steering Point or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Matthew Dicks is an award-winning bestselling author, speaker, and marketing consultant to some of the world’s biggest companies including Amazon, Slack, and Salesforce. As a record 58-time Moth StorySLAM winner and 9-time GrandSLAM champion, he is widely regarded as one of the best storytellers in the world.


For more than a decade, Matthew has been advising C-suite executives and their teams. Whether it’s a product launch, sales deck, or keynote, he surfaces the real stories behind the spreadsheets – stories that resonate and connect on a meaningful level. He has taught at multiple universities including Yale, MIT, and Harvard, and his work has been featured on Lenny’s Podcast, TEDx Talks, Newsweek, and many more.


His latest book, ‘Stories Sell: Storyworthy Strategies to Grow Your Business and Brand’, reveals the ingredients of a compelling story and demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, and presentations that people actually want to hear. It gives readers permission to be themselves, take risks, and make a splash in a sea of empty corporate jargon, helping readers find their voice and share their stories with the world.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

136 episodes

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iconShare
 
Manage episode 452168847 series 2461135
Content provided by Gail Banim and Steering Point. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gail Banim and Steering Point or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Matthew Dicks is an award-winning bestselling author, speaker, and marketing consultant to some of the world’s biggest companies including Amazon, Slack, and Salesforce. As a record 58-time Moth StorySLAM winner and 9-time GrandSLAM champion, he is widely regarded as one of the best storytellers in the world.


For more than a decade, Matthew has been advising C-suite executives and their teams. Whether it’s a product launch, sales deck, or keynote, he surfaces the real stories behind the spreadsheets – stories that resonate and connect on a meaningful level. He has taught at multiple universities including Yale, MIT, and Harvard, and his work has been featured on Lenny’s Podcast, TEDx Talks, Newsweek, and many more.


His latest book, ‘Stories Sell: Storyworthy Strategies to Grow Your Business and Brand’, reveals the ingredients of a compelling story and demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, and presentations that people actually want to hear. It gives readers permission to be themselves, take risks, and make a splash in a sea of empty corporate jargon, helping readers find their voice and share their stories with the world.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

136 episodes

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