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What is Behavioural Science?
Manage episode 478184098 series 3636859
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Host: Gavin Knowles
Guest: James Ballinger
Supermarkets deliberately ensure the smell of fresh bread makes it way on to the aisles to encourage us to buy fresh bread.
James Ballinger from the Behavioural Agency takes us on this journey to briefly explains of how businesses use behavioural sciences and customer bias' to influence behaviour.
16 episodes
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