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Episode 12: The Bold ABM Moves No One Talks About (But You Should Try in 2025)|Emilia Korczynska

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Content provided by Omprakash Karuppanan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omprakash Karuppanan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Bold ABM Moves No One Talks About (But You Should Try in 2025)

In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies that many teams are hesitant or slow to adopt.

Emilia shares why display ads are overrated, how contact-level attribution can be misleading to your team, and why most ABM campaigns tend to lose steam after 90 days. From building account-level scoring models to de-anonymizing engagement without reverse IP lookups, she walks us through lean ABM plays that scale.

We also explore:

  • How to make ABM work in a PLG or freemium motion
  • When not to buy tools (and what to do first instead)
  • Why LinkedIn is still the most underrated ABM distribution channel
  • The difference between real ABM experiments and vanity campaigns
  • Letting go of funnel fantasies and adapting to how SaaS buyers move

If you’re a SaaS CMO or GTM leader gearing up for 2025, this episode is a must-listen.

Thanks for listening. What can we do to improve the show?

Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
Join here

  continue reading

13 episodes

Artwork
iconShare
 
Manage episode 493642270 series 3494048
Content provided by Omprakash Karuppanan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omprakash Karuppanan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

The Bold ABM Moves No One Talks About (But You Should Try in 2025)

In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies that many teams are hesitant or slow to adopt.

Emilia shares why display ads are overrated, how contact-level attribution can be misleading to your team, and why most ABM campaigns tend to lose steam after 90 days. From building account-level scoring models to de-anonymizing engagement without reverse IP lookups, she walks us through lean ABM plays that scale.

We also explore:

  • How to make ABM work in a PLG or freemium motion
  • When not to buy tools (and what to do first instead)
  • Why LinkedIn is still the most underrated ABM distribution channel
  • The difference between real ABM experiments and vanity campaigns
  • Letting go of funnel fantasies and adapting to how SaaS buyers move

If you’re a SaaS CMO or GTM leader gearing up for 2025, this episode is a must-listen.

Thanks for listening. What can we do to improve the show?

Read our exclusive weekly Newsletter with more insightful conversations, exciting challenges, success stories, and interviews.
Join here

  continue reading

13 episodes

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