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Episode 12: The Bold ABM Moves No One Talks About (But You Should Try in 2025)|Emilia Korczynska
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The Bold ABM Moves No One Talks About (But You Should Try in 2025)
In this episode of The ABM Way, Omprakash Karuppanan and Emilia Korczynska, VP of Marketing at Userpilot, discuss the ABM strategies that many teams are hesitant or slow to adopt.
Emilia shares why display ads are overrated, how contact-level attribution can be misleading to your team, and why most ABM campaigns tend to lose steam after 90 days. From building account-level scoring models to de-anonymizing engagement without reverse IP lookups, she walks us through lean ABM plays that scale.
We also explore:
- How to make ABM work in a PLG or freemium motion
- When not to buy tools (and what to do first instead)
- Why LinkedIn is still the most underrated ABM distribution channel
- The difference between real ABM experiments and vanity campaigns
- Letting go of funnel fantasies and adapting to how SaaS buyers move
If you’re a SaaS CMO or GTM leader gearing up for 2025, this episode is a must-listen.
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