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034 How Scarboro Golf & Country Club Reinvented Itself with Family-Focused Culture and Smart Governance
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In this episode of The AceCall.ai Podcast, we sit down with John Turley-Ewart, a longtime member, past board director, and passionate private club steward at Scarboro Golf and Country Club—a historic Tillinghast-designed club facing existential questions just a decade ago.
John brings a unique blend of experience as a published business historian, regulatory consultant, and devoted member who helped guide Scarboro through a critical transformation: from aging demographics and financial uncertainty to a thriving, family-focused club with a waitlist and a renewed sense of purpose.
We explore the behind-the-scenes board decisions and member-led movements that:
✅ Sunsetted curling to refocus on Scarboro’s core identity as a golf-first club
✅ Attracted a younger, family-oriented demographic without sacrificing legacy culture
✅ Leveraged member referrals and proximity to rebuild a vibrant, sticky membership
✅ Managed governance shifts, capital planning, and intergenerational change
✅ Used data and communication to unify staff, members, and management
✅ Created a forward-looking culture rooted in openness, sustainability, and purpose
John also shares how AI tools could shape the future of governance, improve decision-making, and free up teams to deliver even more high-touch hospitality—without losing the heart of what makes private clubs so special.
If you’re a GM, board member, or club leader looking to modernize without losing your identity, this conversation is filled with practical insight, long-term thinking, and lessons from a club that’s lived through it all.
🎧 Listen now to learn how Scarboro evolved from struggle to strength—and how your club can too.
👉 Don’t forget to subscribe to The AceCall.ai Podcast for more expert interviews and insights at the intersection of private club leadership, culture, and A.I.
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#SavingScarboro #GolfClubGovernance #PrivateClubLeadership #GolfClubCulture #AIForGolf #BoardLeadership #ClubTurnaround #VoiceAI #GolfBusiness #ScarboroGolfClub #TillinghastDesign #TheAceCallAIPodcast
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