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AcroCast Deep Dive | Engineered for Growth: A Digital Commerce Blueprint for B2B
Manage episode 490854590 series 2937399
Content provided by Acro Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acro Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to AcroCast Deep Dive, where we delve into the strategies that drive success in the digital B2B landscape.
In this episode, we unpack "Engineered for Growth: A Digital Commerce Blueprint for B2B", a comprehensive guide from Acro Commerce designed for distributors, wholesalers, and manufacturers navigating their digital evolution.
We'll explore how this strategic approach addresses the common pain points of fragmented digital toolkits and the never-ending replatforming cycle.
Discover how a purpose-built commerce infrastructure can lead to seamless system integration, optimized performance, and the unlocking of new sales channels through innovative methods such as "headless" commerce.
We’ll also discuss the importance of delivering superior, B2C-like customer experiences, implementing effective data management, and future-proofing your platform to ensure an agile, adaptable, and profitable digital future for your business.
39 episodes
ShareManage episode 490854590 series 2937399
Content provided by Acro Commerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Acro Commerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to AcroCast Deep Dive, where we delve into the strategies that drive success in the digital B2B landscape.
In this episode, we unpack "Engineered for Growth: A Digital Commerce Blueprint for B2B", a comprehensive guide from Acro Commerce designed for distributors, wholesalers, and manufacturers navigating their digital evolution.
We'll explore how this strategic approach addresses the common pain points of fragmented digital toolkits and the never-ending replatforming cycle.
Discover how a purpose-built commerce infrastructure can lead to seamless system integration, optimized performance, and the unlocking of new sales channels through innovative methods such as "headless" commerce.
We’ll also discuss the importance of delivering superior, B2C-like customer experiences, implementing effective data management, and future-proofing your platform to ensure an agile, adaptable, and profitable digital future for your business.
39 episodes
All episodes
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The AcroCast
1 B2B is More Than Ecommerce - It's the Entire Customer Experience. 14:10
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Play Later Play Later Lists Like LikedAcroCast Deep Dive, where we delve into the strategies that drive success in the digital B2B landscape. In this episode, we explore the crucial distinction between simple ecommerce and the complex reality of Business-to-Business (B2B) commerce online. If you've ever thought B2B online sales are just like retail with a "one-click checkout," this discussion will challenge that perception. Many manufacturers struggle with disconnected systems, slow approvals, and manual data entry, even after investing in digital tools. This isn't just about making minor improvements; it's about making significant, fundamental changes to how a business works. We'll explain the difference between Digital Transformation (a complete change in how a business runs) and Digital Optimization (making existing things work better). True digitization means systems like ERP, CRM, PLM, and online portals all work together seamlessly. We'll show you an example of a U.S. steel framing company that used a unified digital system to improve operations and reduce mistakes.…
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1 AcroCast Deep Dive | Understanding Digital Commerce Architecture for B2B 14:55
14:55 Play Later Play Later Lists Like Liked14:55
Play Later Play Later Lists Like LikedAcroCast Deep Dive, where we help unpack information vital to growing B2B companies. In this episode, we help B2B businesses understand the importance of having the right foundation for their digital strategy and structure. Imagine your digital sales operation as a skyscraper. Does it have the hidden structure to stand strong, adapt, and grow without problems? Many B2B businesses, including manufacturers, wholesalers, and distributors, are being held back by a fundamental issue: they’re using the wrong digital commerce architecture for their needs. This isn't a minor tech detail; it's the blueprint for your entire online selling strategy. Choosing incorrectly leads to significant problems: inability to use new tools, delayed marketing, stifled innovation, poor customer experiences, and high maintenance costs. You might even have scattered information, preventing a single clear view of your customers or operations. In our "AcroCast Deep Dive" into the "Understanding Digital Commerce Architecture for B2B" white paper, we unpack three critical models: Commerce-led, Experience-led, and API-led (Composable) architectures. We reveal why the common "starter pack" often fails growing B2B clients and how the right choice offers maximum flexibility, full customization, and technology freedom. Discover how aligning your architecture can lead to a better customer experience, marketing freedom, adaptable technology, new revenue streams, and effective scalability. Listen now to gain core insights and unlock your business's true digital potential! Is Your Digital Commerce Architecture Holding You Back?…
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1 AcroCast Deep Dive | Disconnected Data: Stalling B2B Growth 13:08
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Play Later Play Later Lists Like LikedAcroCast Deep Dive, where we help unpack information vital to growing B2B companies. In this episode, we uncover the hidden costs of disconnected data and how it is sabotaging your b2b growth. Is disconnected data sabotaging your B2B growth? Your vital business information is often trapped in separate systems. The problem of "messy digital systems" costs US and UK businesses a staggering $140 billion annually. Disconnected data stifles innovation and harms customer connections, as employees spend over eight hours weekly searching for data, leading to costly mistakes. Our AcroCast Deep Dive explains these hidden costs and the solution: a strategic commerce architecture. Connecting your data can unlock new revenue streams, drive innovation, and enhance competitiveness. Discover how to unify your data and transform your business!…
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1 AcroCast Deep Dive | Engineered for Growth: A Digital Commerce Blueprint for B2B 15:43
15:43 Play Later Play Later Lists Like Liked15:43
Play Later Play Later Lists Like LikedWelcome to AcroCast Deep Dive, where we delve into the strategies that drive success in the digital B2B landscape. In this episode, we unpack "Engineered for Growth: A Digital Commerce Blueprint for B2B", a comprehensive guide from Acro Commerce designed for distributors, wholesalers, and manufacturers navigating their digital evolution. We'll explore how this strategic approach addresses the common pain points of fragmented digital toolkits and the never-ending replatforming cycle. Discover how a purpose-built commerce infrastructure can lead to seamless system integration, optimized performance, and the unlocking of new sales channels through innovative methods such as "headless" commerce. We’ll also discuss the importance of delivering superior, B2C-like customer experiences, implementing effective data management, and future-proofing your platform to ensure an agile, adaptable, and profitable digital future for your business.…
In digital commerce development, a good design system is the new gold standard for creating a single source of truth for how a brand wants to be seen globally. In this episode, Laura talks through some of the finer points of using a design system in web development.
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This episode addresses the fact that ecommerce operators are often drawn to the idea of replatforming but that they might not always need to. What’s the deal with replatforming?
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1 How to know if you’ve outgrown an ecommerce platform 7:04
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Play Later Play Later Lists Like LikedScalable growth depends on your systems growing with you. Occasionally, applications become a barrier to growth. Maybe they won’t connect to new technology, or your company simply outgrows its platform use. This episode tells you what to measure if you think your company is outgrowing your commerce platform.…
Are you experiencing digital commerce struggles and are ready to lay the blame on Drupal Commerce? Acro Media’s CTO Shawn McCabe isn’t hearing any of that. McCabe has a message for you: it’s not the inability of the platform but the inability of the developers you have using it.
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1 When a platform reaches end-of-life, then what? 9:44
9:44 Play Later Play Later Lists Like Liked9:44
Play Later Play Later Lists Like LikedYou've seen the "update available" or, even worse, “this version is no longer supported” notices coming up in the back end of the ecommerce platform that your organization uses. Should you be worried? If the people who wrote the code no longer support it, your software is technically classed "end-of-life," or EOL, and could be vulnerable. In this episode, Laura gives you the dirt on software end-of-life.…
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1 How to plan for an open source commerce architecture 19:57
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Play Later Play Later Lists Like LikedAn open source commerce architecture is a fantastic option for many growing ecommerce businesses, but it’s not for everyone. Why is that? Who is it an ideal fit for? Find out!
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1 Understanding digital commerce architecture for scalability 14:57
14:57 Play Later Play Later Lists Like Liked14:57
Play Later Play Later Lists Like LikedIf you're a new or existing ecommerce business owner/operator trying to understand how to successfully scale your business, you need to have the right commerce architecture in place to support it. In this webinar, Matt gives you the rundown on commerce architecture, the different types, and how they work for your business.…
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Outgrowing your ecommerce platform? Maybe the platform is shutting down and not supported anymore. Whatever the case, this podcast breaks down a data migration and how it can be performed successfully.
What is headless commerce? How does it work? How does it apply to you? Matt Gomez, Acro Media’s Director of Business Development, explains the benefits of separating the front end from the back end of your ecommerce site, and why this architecture decision could be beneficial. From Matt Gomez’s video “ Headless commerce explained ”…
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Recently, one of our top developers reached out to me with a question that has plagued ecommerce business owners, duplicate content and SEO penalties. I dug to the bottom of it to find out what to do if you run an ecommerce site with very similar product listings. Listen to find out more. From our article “ SEO notes – Duplicate content penalty concern .”…
#Ecommerce in a #B2B setting is much different than in #B2C, and can help with your complex sales cycles, dealer and distribution networks and customizable products. Derek discusses how ecommerce for B2B is about using digital products to generate more sales.
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Listen now - Learn how the right CMS provides the functionality your ecommerce users expect and supports your brand’s content marketing strategy. Inspired by Matt Gomez’s video “ Content strategy is key. ”
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A lot of manufacturing companies don't think they should be doing ecommerce. Derek is here to change your view on what ecommerce actually means in the context of #B2B, and specifically within manufacturing.
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Listen now - Part 2 of our talk on B2B digital transformation, highlighting how Acro Media helps B2B companies as a digital commerce development partner.
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Laura talks about why B2B organizations identify the need for digital transformation, what it involves and how it doesn’t replace sales teams. This content goes hand in hand with Matt Gomez’s video on our YouTube channel . Check it out too.
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Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Find out if it's time for a cultural change at your organization, one that requires you to continually challenge the status quo and experiment.…
Customers want to access the products they desire as easily as possible. With faceted search, they can! So why do 50% of ecommerce sites not use it? Derek investigates.
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1 B2B companies need to focus on online user experience 3:40
3:40 Play Later Play Later Lists Like Liked3:40
Play Later Play Later Lists Like LikedTypically B2B companies have been about 3—5 years behind B2C in digital solutions. The global pandemic has accelerated the need for digital solutions and B2B companies have been forced to fast track their digital transformation. Inspired by Matt Gomez’s video B2B Companies Need to Focus on the Customer Experience .…
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Millennials have much, much more buying power in the B2B space than ever before. Listen to find out how this impacts you and what you can do to keep up with the digital times.
Only 12% of ecommerce sites use location services. Laura explains how headless architecture can help reach new, location-specific markets.
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1 Swivel chair processes: What they are and what to do about them? 11:12
11:12 Play Later Play Later Lists Like Liked11:12
Play Later Play Later Lists Like LikedListen now! In this podcast, Laura talks about swivel chair processes, what they are, how they happen and how they impact your business. This topic comes out of our article “ Eliminating swivel chair processes in ecommerce ”.
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Laura talks about the top 10 obstacles that companies face when trying to implement personalization and how to overcome them. Inspired by “ Ten obstacles for personalization & how to overcome them ”.
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1 Why work with an ecommerce software consultant? 8:36
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Play Later Play Later Lists Like LikedNew podcast! Laura talks about why companies might work with ecommerce software consultants and some tips on getting the most out of your consultation. Taken from our article, “ Why Companies Leverage Ecommerce Software Consultants . ”
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There are a lot of ecommerce platforms out there and knowing the right one to choose for your business can be difficult. At Acro Media we’re big supporters of the Drupal Commerce platform, but know it has its downsides and might not be the best choice for your business. We explore the pros and cons of Drupal Commerce in this podcast.…
Acro Media’s Director of Business Development Matt Gomez spoke with Daniel Fertig, BigCommerce’s VP of Agency Partnerships, about their offering in the B2B space, why B2B companies need to be selling online, what’s happening in B2B these days, and more. The following audio is from their insightful YouTube Q&A.…
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The AcroCast
If you’ve ever built a minimum viable product site and added to it over time, you've probably accumulated technical debt , which essentially means choosing an easy solution once and needing additional rework to fix it later on. Technical debt is just like any other debt, it gets worse the longer you leave it, whereas little bits of maintenance along the way, goes a long way. Listen in as Acro Media COO Steve Netzlaw and our CTO Shawn McCabe tackle this topic as part of their YouTube series High Five . Enjoy!…
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1 Ecommerce business life cycle technology requirements 7:56
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Play Later Play Later Lists Like LikedEvery ecommerce business is in 1-of-4 life cycle stages, according to Gartner. Listen to find out what the IT requirements for each stage look like and where your company fits in. From the blog ” Ecommerce business life cycle technology requirements .”
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This episode focuses on end-of-life software, what that means, what you can expect, and the business risks with running EOL software. From our blog: The 3 Risks with Running End of Life Software
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1 Top 5 functional requirements for your ecommerce site 9:28
9:28 Play Later Play Later Lists Like Liked9:28
Play Later Play Later Lists Like LikedListen and learn the best practices you should follow and the functions you should have to make sure your online store is optimized for conversions. This is also part of the blog “ Top 5 Functional Requirements for Your Ecommerce Site ”.
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1 How to evaluate your technology stack and reduce IT costs 6:24
6:24 Play Later Play Later Lists Like Liked6:24
Play Later Play Later Lists Like LikedHow does your tech stack help achieve your ecommerce growth goals? Laura talks over some top-level ideas on how a tech stack audit can improve performance. Taken from our blog: How to Evaluate Your Technology Stack and Reduce IT Costs
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Becky Parisotto and Matt Gomez, colleagues who run the business development side of things at Acro Media, recently chatted about modern digital solutions for B2B companies. They talked about six digital solutions, including how to work with old technology, moving online without upsetting customers, when and if a developer is needed when it comes to ecommerce, and much more. There’s a lot of great information here — enjoy!…
Listen now to find out how your business can benefit by implementing personalization strategies across all your digital channels. Matt Gomez, Director of Business Development at Acro Media chats about personalization in ecommerce with Travis Breier, Product Marketing Manager with Demandbase. Enjoy!
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The AcroCast
1 How to leverage your customer data to drive online sales 5:52
5:52 Play Later Play Later Lists Like Liked5:52
Play Later Play Later Lists Like LikedCreating a personalized consumer experience on your website can help increase online sales, but many ecommerce companies struggle with the best ways to provide website visitors with the convenience of relevant recommended products or money-saving offers. By mining your customer database for prior sales information, abandoned cart data, and average purchase prices, you can drive customers to tailored landing pages designed to speak to them, wherever they are on the buyers’ journey.…
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The AcroCast
1 Digital friction & how it's killing productivity 5:48
5:48 Play Later Play Later Lists Like Liked5:48
Play Later Play Later Lists Like LikedAs organizations grow, the need to become more efficient and develop new digital technologies increases. So, companies invest in new technologies adding to their ecosystem like patchwork. Rather than realizing increased productivity, employees are having to put in more time and effort to get work done. Faced with multiple solutions and complex workflows, they are met with the burden of digital friction . Laura discusses the five common sources of digital friction and what can be done about them.…
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The AcroCast
1 Secure online payment & fraud prevention for retail & B2C 39:26
39:26 Play Later Play Later Lists Like Liked39:26
Play Later Play Later Lists Like LikedTo help retail & B2C companies gain insights on the changing ecommerce landscape, and to find out how to protect your business, we organized a Live YouTube Q&A on May 5th, 2021 with a panel of ecommerce, online payment and fraud prevention specialists. The following audio is from that conversation, hosted by Matt Gomez, Director of Business Development at Acro Media, and featuring Matthew Vega, the director of Fraud Strategy and Chargebacks with BlueSnap, a global payments technology company, and Eric Hartwell, a Partner Manager at Signifyd, the world’s largest provider of guaranteed fraud protection.…
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Thanks for visiting The Cell Phone Junkie! I will be taking the time each week to discuss my favorite topic, cell phones. Any feedback is appreciated and welcome. You can email me at: questions (AT) thecellphonejunkie (DOT) com or call: 206-203-3734 Thanks and welcome!
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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continue reading
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continue reading
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