Anders Bergstrom - CMO - Calico

The Ad Podcast

Anders just completed an unprecedented 21 year run at Deckers Brands, one of the most dynamic and powerful companies in the world of footwear - and consumer brands broadly speaking. Over the course of that time, he grew from an entry level Marketing Coordinator to his most recent post as the VP and Global GM of the Teva Footwear brand. Throughout his tenure at Deckers he was a central contributor and leader during 2 separate eras of astronomical growth and organizational transformation. Between 2002 and 2011, UGG grew from $36m to just short of $1bn, and his small team built one of the most enduring and essential brands in the history of the industry. In his next capacity as Director of Strategy Development, they acquired a very small but compelling running brand called HOKA, and built a broad and insightful consumer strategy for the brand that enabled to mass adoption that we see today.