Martin Ekechukwu⁠ - Chief Strategy Officer - A-Frame Brands⁠

The Ad Podcast

As Chief Strategy Officer at A-Frame Brands, Martin Ekechukwu lead’s brand development, creative strategy, business growth, investor relations, and partnerships. A-Frame builds talent-led and private-label brands that address evolving consumer needs and resonate in today’s dynamic marketplace. Their portfolio includes collaborations with notable talents like Naomi Osaka, Gabrielle Union and Dwyane Wade, and John Legend, with more brand launches on the horizon.

He is also the Co-Founder and CEO of WHTWRKS Inc., an integrated marketing and creative services agency specializing in connecting brands with diverse audiences through innovative strategies, branded content, experiential marketing, and talent management. WHTWRKS serves a range of industries, including automotive, beauty, and financial services, and has collaborated with industry giants like Diageo, Meta, Nike, LinkedIn, The Walt Disney Studios, and Universal Music Group. Their approach blends research-driven insights, cultural resonance, and authenticity to build campaigns and brand ecosystems that genuinely engage and inspire.

With over a decade of experience in media, marketing, and strategic partnerships, He is dedicated to building impactful, culturally relevant brands and supporting companies and entrepreneurs as they innovate and grow. He holds an MBA from Duke University and a BS in Microbiology from the University of Arkansas.