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Google Aligns Merchant Center Clicks with Google Ads: What It Means for You
Manage episode 477946907 series 3660333
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In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy.
We’ll cover:
- What’s changing in Google’s reporting structure
- Why this matters for e-commerce advertisers
- How to prepare for the transition
- What to expect in your analytics post-update
- Steps you should take right now to adapt your reporting
If you run Shopping campaigns or use both platforms to track performance, this episode is a must-listen.
🔗 Learn more at: Google Aligns Merchant Center Click Reporting with Google Ads
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