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Why Google Ads Are Getting More Expensive in 2025: How AI Overviews Are Changing Everything
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In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink their strategies fast.
You’ll learn:
- How AI Overviews are cutting into organic traffic and click-through rates
- Why more businesses are turning to paid ads—and driving up costs
- The real reason your CPCs are suddenly climbing
- How ad placements have shifted below AI-generated summaries
- Why fewer above-the-fold spots are increasing bidding wars
- Five tactical steps to offset rising Google Ads costs
- Smart ways to optimize landing pages, refine keywords, and diversify visibility
If you’re seeing less traffic and higher ad bills, this episode will help you adjust your strategy and make your ad spend count in the age of AI.
Blog Link: How Google's AI Overview Is Driving Up Google Ads Costs in 2025
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