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Mastering Programmatic Advertising: Insights for 2025
Manage episode 496267552 series 3678306
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In this episode, we start with Xapads' comprehensive guide to mastering programmatic advertising in 2025. We discuss the critical role of AI, the differences between DSPs and SSPs, and the ongoing battle against ad fraud as spending is projected to exceed $100 billion.
We also cover The Trade Desk's significant S&P 500 debut, signaling confidence in the industry despite challenges faced by companies like AppLovin. Plus, we explore the rise of programmatic video advertising, Stagwell's new Assembly Control tool for brand safety, and the impressive growth of the European market.
Tune in for insights that will help you navigate this evolving space.
For more information visit www.adcoach.app/podcast
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