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Navigating Google Traffic Drops and CTV Innovations
Manage episode 498741417 series 3678306
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In this episode, we look into the latest headlines impacting the AdTech landscape. We cover how People Inc., formerly Dotdash Meredith, is grappling with a significant decline in referral traffic from Google Search and the strategies they’re implementing to drive growth.
We also explore CleanTap's innovative approach to enhancing connected TV advertising by filtering out less desirable placements, ensuring quality for buyers.
Tune in to stay ahead in the ever-evolving AdTech world. For more information visit http://www.adcoach.app/podcast.
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