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Retail Media and Transparency: TTD, Netflix, and TeqBlaze
Manage episode 495668048 series 3678306
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In this episode, we dive into The Trade Desk's ambitious move into retail media, aiming to capitalize on the growing trend of retailers monetizing their digital shelf space. CEO Jeff Green highlights the potential for significant growth as brands shift their budgets. We also discuss TeqBlaze's innovative Curated Deals feature, enhancing their SSP and Ad Exchange to streamline ad buying and boost revenue for publishers. Meanwhile, Netflix faces scrutiny over transparency in its new programmatic partnerships, raising concerns among analysts. Plus, we touch on the booming programmatic market projected to reach $236 billion by 2033 and the latest developments in Out of Home advertising.
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