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Harnessing Purchase Data for Actionable Insights
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Series Sponsor: ATTAIN
Welcome to The AdTech Forum - In this series we discuss Outcomes.
Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" sponsored by Attain.
In this episode, Jeremy Bloom and AdTechGod is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis.
In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms. Finally, we touch on emerging trends in commerce measurement driven by the increasing availability of data.
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