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Reflecting on Our Rebrand with John Scianna
Manage episode 488123690 series 3546760
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Think your brand is just a logo and a color palette? Think again.
We talk through what branding really means for financial advisors — and why it’s the secret growth engine most firms are overlooking.
Co-hosts Kelsey McKenna and Zach Conway sit down with John Scianna, founder of Objective Brand and former Head of Design at Altruist, to unpack the good, the bad, and the transformational when it comes to advisory branding.
From building your firm’s personality into every client touchpoint to rethinking your website, onboarding experience, and even your internal culture, this conversation is packed with straight talk and smart strategy.
We also go behind the scenes into our own rebrand— and how going through the process brought us more powerful clarity, consistency, and authenticity.
If you’ve been thinking about tightening your message, standing out in a crowded market, or just showing up more, let this episode be your blueprint to all things brand.
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