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The Future of Trust-Based Marketing with David Yovanno

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Manage episode 467075471 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Advocacy Channel, we're joined by David Yovanno, CEO of impact.com—the world’s leading partnership management platform, for an informative discussion on the transformation of marketing in the digital age. Drawing from his extensive experience since the late 90s, Dave shares valuable perspectives on how consumer trust and authentic relationships are reshaping the marketing landscape.

Join us as we explore the evolution from traditional advertising to modern partnership-driven growth. Dave provides fascinating insights on:

  • The historical shift from brand-controlled messaging to authentic, community-driven conversations
  • How digital transformation and social commerce are creating new opportunities for meaningful connections
  • Why understanding customer journeys and trust-building is crucial for modern marketing success
  • Practical strategies for brands to adapt and thrive in the partnership economy

Connect with us:

Connect with Dave:

  continue reading

31 episodes

Artwork
iconShare
 
Manage episode 467075471 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Advocacy Channel, we're joined by David Yovanno, CEO of impact.com—the world’s leading partnership management platform, for an informative discussion on the transformation of marketing in the digital age. Drawing from his extensive experience since the late 90s, Dave shares valuable perspectives on how consumer trust and authentic relationships are reshaping the marketing landscape.

Join us as we explore the evolution from traditional advertising to modern partnership-driven growth. Dave provides fascinating insights on:

  • The historical shift from brand-controlled messaging to authentic, community-driven conversations
  • How digital transformation and social commerce are creating new opportunities for meaningful connections
  • Why understanding customer journeys and trust-building is crucial for modern marketing success
  • Practical strategies for brands to adapt and thrive in the partnership economy

Connect with us:

Connect with Dave:

  continue reading

31 episodes

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