Grumpy helps a reader choose the best hydrangea for their hometown. Plus, Grumpy’s gripe of the week. You can find us online at southernliving.com/askgrumpy Ask Grumpy Credits: Steve Bender aka The Grumpy Gardener - Host Nellah McGough - Co-Host Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Isaac Nunn - Recording Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Don’t Tank Your Traffic: How to Keep Your Google Ranking When Rebuilding Your Website
Manage episode 475909150 series 3587192
Content provided by Script Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Script Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain.
In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact.
What You’ll Learn:
- What website authority actually is (and why it matters)
- The 5 “SEO Saboteurs” that tank your rankings during a redesign
- A step-by-step pre-launch SEO checklist to protect your site
- Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression
- How to stay visible and searchable, even after a major site overhaul
Who This Episode Is For:
- Outdoor luxury product or service businesses planning a site update
- Business owners with organic traffic they don’t want to lose
- Anyone who’s been burned by a past redesign (or wants to avoid that fate)
Free download: Don’t Tank Your Traffic SEO Checklist!
45 episodes
ShareManage episode 475909150 series 3587192
Content provided by Script Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Script Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain.
In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact.
What You’ll Learn:
- What website authority actually is (and why it matters)
- The 5 “SEO Saboteurs” that tank your rankings during a redesign
- A step-by-step pre-launch SEO checklist to protect your site
- Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression
- How to stay visible and searchable, even after a major site overhaul
Who This Episode Is For:
- Outdoor luxury product or service businesses planning a site update
- Business owners with organic traffic they don’t want to lose
- Anyone who’s been burned by a past redesign (or wants to avoid that fate)
Free download: Don’t Tank Your Traffic SEO Checklist!
45 episodes
All episodes
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The Affluent Buyer Script
What if growing your business wasn’t about working harder—but working less? In this episode of The Affluent Buyer Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies. If you're tired of the grind, buried in busy work, or stuck trying to scale with more effort instead of better systems, this episode is your wake-up call. We’ll cover: Why simplifying is smarter than scaling wide How to identify your 20% that drives 80% of your results Why delegating isn’t giving up—it’s leveling up How to stop selling like a vendor and start leading like a buyer Whether you're building pergolas, designing luxury outdoor kitchens, or crafting high-end landscapes, this episode will help you stop playing small and start thinking 10X. Book: https://10xeasierbook.com…
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1 5 Psychology Secrets to Make High-End Homeowners Say Yes 23:22
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Play Later Play Later Lists Like LikedAffluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior. In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building trust to signaling status (without sounding salesy), these tips will help you market more effectively, connect more personally, and sell more confidently. Whether you’re selling luxury landscapes, outdoor kitchens, or high-end design services, this episode gives you the tools to reach buyers who expect more—and are willing to pay for it.…
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1 Traditional Media Yay or Nay: A Guide for Your Marketing Dollars 14:13
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Play Later Play Later Lists Like LikedIs traditional media dead? Not quite—but it does need a reality check. In this episode of The Affluent Buyer Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). If you're a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy walks through 10 common traditional media options—from newspaper ads to event sponsorships—and gives each one a clear "yay" or "nay" (with plenty of real talk and a little humor). You'll learn: Which traditional channels still resonate with high-end buyers How to modernize old-school tactics like direct mail and catalogs What marketing spend is actually worth it when selling to the affluent Whether you’re reassessing your marketing budget or trying to blend digital and traditional media more effectively, this episode will help you make smarter decisions.…
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Let’s be honest – video can feel a little intimidating. But if you're running a luxury outdoor business and not using video to market yourself? You're leaving trust, attention, and ultimately sales on the table. In this episode, Katy breaks down how to create short-form video content (think Reels, YouTube Shorts, and even TikToks) that actually connects with affluent homeowners – and does it all using just your phone. You’ll learn: Why video is a must for Meta and YouTube ads How to film high-quality content without fancy gear 9 tactical tips to make recording easier and editing smoother 10 video ideas you can start using this week—no film degree required Whether you're selling landscaping, pools, outdoor furniture or more, this episode will help you confidently show up on camera and get in front of the right buyers. Grab the free Video Tips guide at scriptmarketingco.com/resources…
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1 Measuring Marketing ROI: What’s Actually Working? 14:34
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Play Later Play Later Lists Like Liked“Is any of this actually working?” If you’ve ever squinted at a marketing report and asked that question, you’re in good company. In this episode, Katy Doss of Script Marketing breaks down what it really means to measure ROI in high-end outdoor product and service businesses – where sales cycles are long and results don’t always show up in a neat little chart. Learn why looking for “the one” marketing tactic is a mistake, how to calculate your real ROI, and what tools can help you track what’s actually moving the needle. We’ll cover bounce rates, attribution software, UTM codes (yes, those again), and how to tell when it’s time to celebrate your marketing wins. Whether you’re selling landscaping services, outdoor kitchens, or high-end patio furniture, this episode will give you the clarity and confidence to stop guessing and start growing.…
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1 Don’t Tank Your Traffic: How to Keep Your Google Ranking When Rebuilding Your Website 20:38
20:38 Play Later Play Later Lists Like Liked20:38
Play Later Play Later Lists Like LikedYou finally got your website ranking on Google—and now you’re ready for a redesign. But hold up: if you’re not careful, that shiny new site could send all your hard-earned SEO straight down the drain. In this episode of The Affluent Buyer Script, Katy Doss breaks down how to protect your website authority (aka your site’s digital reputation) during a rebuild. You’ll learn why even small changes—like renaming your About page—can wipe out your search rankings, and exactly what to do to keep your traffic, leads, and credibility intact. What You’ll Learn: What website authority actually is (and why it matters) The 5 “SEO Saboteurs” that tank your rankings during a redesign A step-by-step pre-launch SEO checklist to protect your site Why affluent buyers care about fast, trustworthy websites—and how SEO plays a role in their first impression How to stay visible and searchable, even after a major site overhaul Who This Episode Is For: Outdoor luxury product or service businesses planning a site update Business owners with organic traffic they don’t want to lose Anyone who’s been burned by a past redesign (or wants to avoid that fate) Free download: Don’t Tank Your Traffic SEO Checklist !…
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The Affluent Buyer Script
If you’re pouring time and money into marketing but still not seeing results, this episode is for you. On The Affluent Buyer Script, we’re diving into the most common reasons luxury outdoor businesses struggle with their marketing—and more importantly, how to fix it. Are you targeting the wrong audience? Is your messaging failing to connect? Are you relying too much on one marketing channel? Or worse—are you treating marketing like a faucet, turning it on when you need leads and off when you’re busy? Host Katy Doss of Script Marketing breaks down why affluent buyers need a multi-touchpoint approach, why consistency is key, and why a stop-and-start strategy is costing you sales. By the end of this episode, you’ll have actionable insights to create a marketing plan that works year-round. Listen now to start turning your marketing efforts into real results. For more insights, visit scriptmarketingco.com or reach out at info@scriptmarketingco.com.…
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1 Make your Box Trucks a Marketing Powerhouse 11:09
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Play Later Play Later Lists Like LikedYour box trucks do more than just haul equipment—they’re rolling billboards that can generate leads, build brand awareness, and even help you recruit top talent. In this episode, we break down six powerful strategies to turn your trucks into high-performing marketing machines. From eye-catching vehicle wraps to QR codes that drive instant engagement, we’ll show you how to make your fleet work harder for your business. Plus, we’ll cover simple but effective tactics like magnetic hiring signs, strategic messaging for traffic stops, and tracking results to measure success. If you’re in the luxury outdoor product or service business, your ideal clients are already seeing your trucks—let’s make sure they’re bringing in business, not just taking up road space. Tune in to learn how to maximize your marketing efforts with the trucks you already own! Host: Katy Doss | Script Marketing Website: scriptmarketingco.com Contact: info@scriptmarketingco.com…
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1 7 Tips to Grow Your Outdoor Business with Pinterest 14:21
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Play Later Play Later Lists Like LikedThink Pinterest is just for DIY projects and charcuterie boards? Think again. In this episode of The Affluent Buyer Script podcast, host Katy Doss breaks down why Pinterest is a goldmine for outdoor businesses looking to attract affluent buyers and drive more sales. We’ll cover: Why Pinterest outperforms Facebook and Instagram for high-end home projects How to optimize your profile and boards to get discovered The secret to Pinterest SEO (and how to use it to reach the right clients) How to create scroll-stopping visuals that convert The power of Pinterest Ads—and why they have a 2X higher return on ad spend than other platforms If you sell luxury pools, outdoor kitchens, high-end landscaping, pergolas, or outdoor furniture, your ideal buyers are already searching on Pinterest. The question is: Are they finding you? Don’t miss this episode—hit play now and start turning Pinterest into your most profitable marketing channel.…
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1 I Spy: How to See (and Beat) Your Competitors’ Ads 14:20
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Play Later Play Later Lists Like LikedEver wonder how your competitors always seem to be one step ahead? The secret is smart competitive research—and the best part? It’s completely legal, free, and highly effective. In this episode, I’m sharing exactly how to spy on your competitors’ online ads so you can see what’s working for them, where they’re falling short, and how you can out-market, out-smart, and out-sell them. What You’ll Learn: How to find and analyze your competitors’ Facebook, Instagram, Google, and LinkedIn ads The exact tools (all free) to track their messaging, offers, and ad formats How to spot trends before they take off and position your brand as the go-to choice The best ways to refine your marketing strategy without wasting money on trial and error Plus, I’m sharing our free I Spy: Competitive Research Guide so you can start tracking your competitors today. Download it here: scriptmarketingco.com/resources Hit play and learn how to use competitive marketing research to your advantage.…
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1 How 10 Touchpoints Can Shorten Your Sales Cycle 15:11
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Play Later Play Later Lists Like LikedMost business owners think their marketing isn’t working because they’re not reaching the right people. But in reality, the problem isn’t who they’re reaching—it’s how often. The average buyer needs to see a brand’s message 10-15 times before making a purchase, especially when it comes to high-ticket outdoor products and services. So if you’re relying on just one or two marketing channels, it could take months (or longer) to build enough brand awareness to close a sale. In this episode, we’re diving into: Why it takes multiple touchpoints before buyers take action Why relying on a single marketing platform (like Meta ads) slows your sales cycle How to create a multi-touchpoint strategy that gets your brand in front of the right people—faster You’ll also hear a real-world case study on how a landscape design/build firm used paid ads, SEO, email marketing, print, and video to reach potential buyers across multiple platforms—shortening their sales cycle and increasing conversions. If you’re ready to stop waiting months for potential clients to take action and start accelerating your sales process, this episode is for you.…
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1 9 Ways ChatGPT Saves you Time and Headaches 17:34
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Play Later Play Later Lists Like LikedIn this episode of The Affluent Buyer Script Podcast, host Katy Doss dives into the game-changing ways ChatGPT can streamline your outdoor product or service business. From brainstorming fresh content ideas and jump-starting blog posts to crafting polished proposals and email campaigns, you’ll learn how this AI tool can save you hours and help you work smarter—not harder. Katy also shares tips for creating a custom ChatGPT tailored to your business and how to master prompt writing for better results. But it’s not all smooth sailing! Katy highlights when to proceed with caution, including why you should always fact-check and personalize AI-generated content. Whether you’re curious about integrating ChatGPT into your marketing workflow or just want to stay ahead of the curve, this episode is packed with practical insights to help you connect with affluent buyers and elevate your business. Tune in and discover how ChatGPT can be your new secret weapon!…
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1 The 7 Levels of Brand Engagement for Outdoor Businesses 23:06
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Play Later Play Later Lists Like LikedHow do customers see your brand? Are you just another option in a crowded market, or are you the go-to name that clients rave about? In this episode of The Affluent Buyer Script Podcast, Katy Doss dives into The 7 Levels of Brand Engagement, breaking down how outdoor product and service companies can transform from commodities into beloved luxury brands. Discover why brand engagement matters, how it impacts your profitability and reputation, and actionable steps to level up. Whether you’re a landscaping pro, outdoor kitchen designer, or pool company owner, this episode will give you the tools to evaluate where your brand stands and the strategies to create a business your clients can’t stop talking about. Don’t miss this episode—it’s time to move your brand to the next level! 👉 Download the free resource mentioned in this episode here .…
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1 Empowering Your Team to Take Better Project Photos 15:04
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Play Later Play Later Lists Like LikedGreat photography isn’t just a bonus for luxury outdoor businesses—it’s a game-changer. In this episode of The Affluent Buyer Script, Katy Doss shares how you can empower your team to take stunning photos of your projects using just their smartphones. Learn why quality photos are essential for attracting affluent clients, get practical tips your team can use right away (like cleaning the lens, using gridlines, and mastering lighting), and discover creative ways to motivate your employees to snap consistently. If you’ve ever struggled to capture the magic of your work, this episode is packed with actionable insights to help you build a portfolio that inspires and sells. Tune in now to start turning your projects into scroll-stopping showpieces!…
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1 5 Ways to Make your Yard Signs Work as Hard as You Do 12:21
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Play Later Play Later Lists Like LikedYard signs are more than just placeholders—they’re powerful tools to generate leads, showcase your expertise, and position your luxury outdoor business as the go-to in your area. In this episode of The Affluent Buyer Script, Katy Doss shares five strategies to take your yard signs from basic to brilliant. From upgrading to premium designs inspired by high-end real estate to using QR codes and exclusive offers, these tips will help you turn every project into a lead-generating machine. If you’re ready to elevate your marketing game and make your yard signs work as hard as you do, this episode is packed with actionable advice tailored to luxury outdoor businesses. Don’t miss out—your next big project could bring even bigger opportunities. Perfect for: Luxury landscapers Pool and outdoor space designers High-end outdoor product businesses looking to stand out Listen now and learn how to let your yard signs do the talking!…
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