Ep 40: From Musician To Email Marketing Pro: How Shopé Built His Agency From The DMs Up The Agency Uplift podcast

Ep 40: From Musician to Email Marketing Pro: How Shopé Built His Agency from the DMs Up

2d ago 38:13

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Key Takeaways

Shopé transitioned from being a touring independent musician to running a thriving email marketing agency.
The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.
After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.
Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the door to Slack communities and his first recurring clients.
Shopé emphasizes building real relationships over quick-pitch automation in DMs — and it’s still a core part of his lead gen strategy today.
He shared a major deliverability win: successfully migrating a 1.4M+ email list from Klaviyo to a lesser-known ESP while improving deliverability and performance.
Real client results include $500K in attributed email revenue in just 3 months and a $50K monthly lift for an already successful 6-figure brand.

Check out Shopé's agency here:

https://www.buildingblockdigital.com/

Check out Kondo: https://app.trykondo.com/referral/BV3GUQ

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

40 episodes