The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer and radio host Sofia Loporcaro, Before the Chorus dives into the stories and experiences that shape these artists, and ultimately, the music we hear.
How to Optimize Your Brand for AI Search with Crystal Carter (Part I)
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Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to know - from understanding entities to practical steps you can take today to increase your visibility in AI search results. And the best part? You don’t need to be a tech giant to make it happen. https://www.theagentsofchange.com/571 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!
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Manage episode 467455538 series 2394600
Content provided by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing and Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to know - from understanding entities to practical steps you can take today to increase your visibility in AI search results. And the best part? You don’t need to be a tech giant to make it happen. https://www.theagentsofchange.com/571 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!
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1 Flex Your Email Marketing Superpowers with Jessica Best 40:49
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Play Later Play Later Lists Like LikedEmail marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent over 15 years proving that email isn't just alive—it's got superpowers that make every other marketing channel jealous. She's going to show us exactly how to wake up those powers without turning into the marketer everyone hits "unsubscribe" on. https://www.theagentsofchange.com/592 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Customer-Led Growth Strategy Tips with Georgiana Laudi 36:04
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Play Later Play Later Lists Like LikedWhat if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Insider PR Strategies for Small Businesses with Nancy Marshall 35:55
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Play Later Play Later Lists Like LikedMost small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporters to Al Roker from the Today Show. Her approach isn't about flashy pitches or aggressive follow-ups. It's about showing up consistently, being genuinely helpful, and remembering that every journalist operates differently. Some prefer a quick text, others want a formal email, and a few still appreciate the old-school coffee meeting. Whether you're a solo entrepreneur or managing marketing for a growing business, Nancy's insights will help you earn the kind of third-party validation that money can't buy—and turn those media mentions into real business growth. https://www.theagentsofchange.com/590 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Measurement Marketing Framework Secrets with Jeff Sauer 32:19
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Play Later Play Later Lists Like LikedIf you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000 digital marketers and delivered keynotes in 20 countries. Jeff recently partnered with analytics guru Chris Mercer to tackle one of the biggest problems in digital marketing: the difference between having data and actually using it to grow your business. In this episode, Jeff breaks down his game-changing measurement marketing framework—a systematic approach that puts strategy before spreadsheets and turns overwhelming data into clear action steps you can implement immediately. https://www.theagentsofchange.com/589 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Why Playing the Villain in Marketing Actually Works with Brian Massey 35:30
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Play Later Play Later Lists Like LikedWhat if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your customer's journey might be exactly what your marketing needs to cut through the noise, attract your ideal customers, and yes, even make the world a little bit better in the process. https://www.theagentsofchange.com/588 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 GA4 Analytics: Beyond Accuracy to Real Results with Dana DiTomaso 34:31
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Play Later Play Later Lists Like LikedFor many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this conversation, she's going to show us how to stop obsessing over perfect accuracy (spoiler: it never existed) and start using directional data to make better marketing decisions. Plus, she reveals something fascinating: AI tools like ChatGPT and Gemini are already sending traffic to your website, and most businesses have no idea it's happening. Dana will show you exactly how to track it. https://www.theagentsofchange.com/587 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 The LinkedIn Content Strategy That Actually Works with Joe McKay 30:15
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Play Later Play Later Lists Like LikedLinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressions while building powerful personal brands. His secret? A three-pillar content strategy that moves beyond random posting to create genuine business results. Whether you're struggling to get noticed on LinkedIn or ready to turn your presence into consistent leads, Joe's framework will change how you think about LinkedIn content forever. https://www.theagentsofchange.com/586 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Fixing Your Sales Funnel: Real Strategies That Convert with Jason Wright 29:35
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Play Later Play Later Lists Like LikedYou've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of throwing money at marketing that doesn't work, this episode will give you the practical strategies to turn your funnel into a revenue machine. https://www.theagentsofchange.com/585 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Boost Your LinkedIn Visibility with Kate Paine 33:27
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Play Later Play Later Lists Like LikedLinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attracts your ideal clients. Kate brings 30+ years of PR and marketing expertise to the conversation, sharing tactical advice on making your profile stand out, creating content that resonates, and leveraging LinkedIn's latest features to boost your visibility. https://www.theagentsofchange.com/584 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Grow Your Organic Traffic Through Pinterest with Nadalie Bardo 34:01
34:01 Play Later Play Later Lists Like Liked34:01
Play Later Play Later Lists Like LikedIs your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without spending a dime on ads. She's sharing practical, actionable strategies you can implement today—even if you're starting from scratch or reviving a dormant account. https://www.theagentsofchange.com/583 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Spinning Customer Stories into Marketing Gold with Joel Klettke 36:21
36:21 Play Later Play Later Lists Like Liked36:21
Play Later Play Later Lists Like LikedEver notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects you're the right choice, this episode delivers the actionable tactics you need. https://www.theagentsofchange.com/582 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Finding the Right ESP for Your Email Marketing Needs with Robert Brandl 32:41
32:41 Play Later Play Later Lists Like Liked32:41
Play Later Play Later Lists Like LikedEmail marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can implement today. https://www.theagentsofchange.com/581 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Emotional Targeting: The Key to Higher Conversions with Talia Wolf 30:25
30:25 Play Later Play Later Lists Like Liked30:25
Play Later Play Later Lists Like LikedWhen's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been using; Talia shares how uncovering your customers' real motivations leads to meaningful tests and sustainable growth. If you're tired of looking and sounding like everyone else (especially in this AI-generated world), this episode is your roadmap to standing out. https://www.theagentsofchange.com/580 Save $100 off your CEX tickets with promo code AOC100! https://cex.events Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Stand Out in a Noisy Digital World with Miriam Schulman 30:42
30:42 Play Later Play Later Lists Like Liked30:42
Play Later Play Later Lists Like LikedDo you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and want to connect with your ideal customers in a way that feels authentic and effective, this conversation is packed with practical strategies you can implement right away. https://www.theagentsofchange.com/579 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
1 Practical AI Applications for Your Marketing Strategy with Rich Brooks 34:16
34:16 Play Later Play Later Lists Like Liked34:16
Play Later Play Later Lists Like LikedI want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you here. My focus is giving you specific ways to use this technology to work smarter without getting bogged down in the hype or fear surrounding AI. https://www.theagentsofchange.com/578 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact…
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Similar to The Agents of Change Digital Marketing Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
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…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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