#695: Why Trust Is a Strategy, Not a Sentiment with Dana Bodine, Trustpilot

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline?

To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback.
About Dana Bodine
Dana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing.
RESOURCES
TrustPilot: https://www.trustpilot.com https://www.trustpilot.com
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