B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
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Master the best of what other people have already figured out. Each week, I learn from the best so you can apply their insights to your life. No fluff, no filler, just timeless conversations that make you smarter. Including guests like Naval Ravikant, Dr Andrew Huberman, Tobi Lutke, Patrick Collison, Bill Belichick, Bruce Flatt, Daniel Kahneman, Codie Sanchez, Ryan Holiday, Esther Perel, and more. Our Outliers series features: Anna Wintour, James Dyson, Estee Lauder, Henry Singleton, and mor ...
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#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
Manage episode 508483765 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant?
Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time.
Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I'd like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis Communication Tools.
About Jeff Hahn
Jeff Hahn on LinkedIn: https://www.linkedin.com/in/jeff-d-hahn/
Resources
Hahn Agency: https://hahn.agency/
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
734 episodes
#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Manage episode 508483765 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant?
Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time.
Today, we're going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I'd like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis Communication Tools.
About Jeff Hahn
Jeff Hahn on LinkedIn: https://www.linkedin.com/in/jeff-d-hahn/
Resources
Hahn Agency: https://hahn.agency/
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
734 episodes
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Similar to The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
…
continue reading
Digital & Business Transformation | Customer Experience | Leadership | Innovation This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers. Discove ...
…
continue reading
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
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continue reading
This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
…
continue reading
Thrive is the podcast for content creators, bloggers, and influencers to learn tactics, strategies, and behind-the-scenes info from the best in the business. We're here to support you with blogging and social media tutorials, workshops, a community, and this podcast. Thrive Founder and CEO Bree Pair interviews content creators, bloggers, YouTubers, and entrepreneurs to get strategic info on how to build a successful business. To stay in touch with all things Thrive head to our website Thrive ...
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continue reading
Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.
…
continue reading
1
Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
147k657
Young and Profiting with Hala Taha is the must-listen podcast for anyone who is hardcore into entrepreneurship. Hosted by Hala Taha, a self-made entrepreneur and marketing expert, this top-ranked show features mini-masterclasses with business icons and entrepreneurs like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Tom Bilyeu and Codie Sanchez. Listen to YAP to profit in all aspects of life - from boosting sales and beating algorithms, to brain hacks and biohacking. Whether you’re launc ...
…
continue reading
Master the best of what other people have already figured out. Each week, I learn from the best so you can apply their insights to your life. No fluff, no filler, just timeless conversations that make you smarter. Including guests like Naval Ravikant, Dr Andrew Huberman, Tobi Lutke, Patrick Collison, Bill Belichick, Bruce Flatt, Daniel Kahneman, Codie Sanchez, Ryan Holiday, Esther Perel, and more. Our Outliers series features: Anna Wintour, James Dyson, Estee Lauder, Henry Singleton, and mor ...
…
continue reading
What exactly is a travel experience? A travel experience is more than just a destination. From the pulsating beats of a major music festival, to the adrenaline -fueled excitement of professional sports, to the legendary tours of music icons, these events are more than just spectacles. They are game changers affecting airfares, hotel room rates, restaurants, and growing local economies. Welcome to Tickets to Travel, the podcast that unlocks the stories, businesses, careers, and personalities ...
…
continue reading
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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