Mastering Product Strategy with Marcelo

The Agile Coach Podcast

In this episode, Vivek sat down with Marcelo, a product leader with over 25 years of experience in technology, including key roles at Microsoft and Amazon. Marcelo shares insights on building innovative products, the importance of product vision and strategy, and his PRFAQ framework, a method used at Amazon to align teams, validate ideas, and drive successful product development.

They also discuss how new and aspiring product managers can think strategically, set meaningful OKRs, and develop the right mindset for success.

Whether you’re a startup founder or part of a large-scale enterprise, this conversation will leave you with actionable takeaways on how to structure your product thinking for impact.

Key Takeaways:
✅ The PRFAQ Framework: Amazon’s structured approach to idea validation and strategic product development.
✅ How writing narratives instead of presentations fosters better decision-making.
✅ The difference between product vision and strategy—and why both are essential.
✅ The role of customer-centric thinking in creating successful products.
✅ How new product managers can quickly ramp up and add value to their teams.
✅ Best practices for setting OKRs and tracking meaningful product metrics.
✅ Marcelo’s personal journey from engineering to product leadership and the lessons he learned along the way.

Connect and learn more about Marcelo Calbucci.
LinkedIn: https://www.linkedin.com/in/marcelocalbucci/

Resources & Links:
📖 Marcelo’s Book on the PRFAQ Framework: https://www.theprfaq.com/
📄 Example PRFAQ Templates: https://www.theprfaq.com/examples
📧 Marcelo’s Website: https://calbucci.com/