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Ep 29: Will AI Take My Job? Matt Rouse Explains What’s Coming Next
Manage episode 473168605 series 3579832
In this episode of The AI Grapple, Kate vanderVoort is joined by Matt Rouse - a tech-savvy marketer, author, and business strategist on a mission to help people and businesses thrive in an AI-driven world.
Matt shares insights from his book Will AI Take My Job? and years of hands-on experience helping companies adapt to AI tools. From job security and the impact on industries, to AI agents and the future of search, this conversation is full of practical advice, real stories, and sharp warnings.
We talk about what jobs are safe, which ones are at risk, and why the companies that embrace AI without a clear plan are likely to fall behind. If you’re in marketing, management, or running a business, this episode is packed with things you’ll want to know now - before AI makes the decisions for you.
💡 Key topics covered - Will AI actually take our jobs?- Which roles are most at risk - and which ones are safer
- Why middle-skill, process-heavy jobs are the most exposed
- The hidden danger of “cascade failure” in job markets
- What universal basic income could mean in an AI future
- Why every professional should be learning AI now
- The power of becoming an “AI orchestrator” - even if you’re not technical
- How AI can help the bottom 30% of workers perform like top-tier talent
- Ways to bring AI in as a partner, not a threat
- 87% of companies want to use more AI - but can’t find the talent
- Over half of staff already use AI - and many are hiding it
- Why the C-suite may have no idea how much AI is actually being used
- What boards and managers need to get right before it’s too late
- How AI is reshaping the way people discover businesses
- Why answer engine optimisation (AEO) is the next frontier
- How Matt became the “AI Chicken Wrangler” and what it teaches us about branding for AI
- Why simple, consistent messaging in the right places still wins
- What semi-autonomous AI agents will do (and why they’ll annoy us first)
- Why most SaaS products are at risk of being replaced
- How to think about long-term value when building AI tools
- The “rocket ship” challenge - what if the next version gets there before you do?
“Play with AI. Make it part of your life. Whether it’s planning meals or writing emails, the more familiar you get now, the better off you’ll be when it really matters.”
Matt’s message is simple - if you’re waiting for someone to tell you how to use AI, you’re already behind. Experimenting, learning and integrating AI into your daily work is the best insurance policy for your career and business.
📣 Connect with Matt
🌐 Website: https://matthewrouse.com
📘 LinkedIn: https://www.linkedin.com/in/mattmrouse/
🔵 Bluesky: @authorMattRouse
👍 Like what you heard?
Subscribe to The AI Grapple on your favourite platform and leave us a rating or review. It really helps others find the show.
🎧 Listen now → www.aigrapple.com
💬 Join the conversation https://www.facebook.com/groups/aisuccessslab
36 episodes
Manage episode 473168605 series 3579832
In this episode of The AI Grapple, Kate vanderVoort is joined by Matt Rouse - a tech-savvy marketer, author, and business strategist on a mission to help people and businesses thrive in an AI-driven world.
Matt shares insights from his book Will AI Take My Job? and years of hands-on experience helping companies adapt to AI tools. From job security and the impact on industries, to AI agents and the future of search, this conversation is full of practical advice, real stories, and sharp warnings.
We talk about what jobs are safe, which ones are at risk, and why the companies that embrace AI without a clear plan are likely to fall behind. If you’re in marketing, management, or running a business, this episode is packed with things you’ll want to know now - before AI makes the decisions for you.
💡 Key topics covered - Will AI actually take our jobs?- Which roles are most at risk - and which ones are safer
- Why middle-skill, process-heavy jobs are the most exposed
- The hidden danger of “cascade failure” in job markets
- What universal basic income could mean in an AI future
- Why every professional should be learning AI now
- The power of becoming an “AI orchestrator” - even if you’re not technical
- How AI can help the bottom 30% of workers perform like top-tier talent
- Ways to bring AI in as a partner, not a threat
- 87% of companies want to use more AI - but can’t find the talent
- Over half of staff already use AI - and many are hiding it
- Why the C-suite may have no idea how much AI is actually being used
- What boards and managers need to get right before it’s too late
- How AI is reshaping the way people discover businesses
- Why answer engine optimisation (AEO) is the next frontier
- How Matt became the “AI Chicken Wrangler” and what it teaches us about branding for AI
- Why simple, consistent messaging in the right places still wins
- What semi-autonomous AI agents will do (and why they’ll annoy us first)
- Why most SaaS products are at risk of being replaced
- How to think about long-term value when building AI tools
- The “rocket ship” challenge - what if the next version gets there before you do?
“Play with AI. Make it part of your life. Whether it’s planning meals or writing emails, the more familiar you get now, the better off you’ll be when it really matters.”
Matt’s message is simple - if you’re waiting for someone to tell you how to use AI, you’re already behind. Experimenting, learning and integrating AI into your daily work is the best insurance policy for your career and business.
📣 Connect with Matt
🌐 Website: https://matthewrouse.com
📘 LinkedIn: https://www.linkedin.com/in/mattmrouse/
🔵 Bluesky: @authorMattRouse
👍 Like what you heard?
Subscribe to The AI Grapple on your favourite platform and leave us a rating or review. It really helps others find the show.
🎧 Listen now → www.aigrapple.com
💬 Join the conversation https://www.facebook.com/groups/aisuccessslab
36 episodes
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1 Ep 36: AI, Careers & Confidence: How to Future-Proof Your Professional Path with Dr. Kyle Elliott 30:47

1 Ep 35: Beyond Hype: Real Ways AI Is Changing How We Shop Online, with Simon Yencken 48:24

1 Ep 34: Unbias the Algorithm: AI as a Tool for Gender Equity with Dr Alessandra Wall 47:41

1 Ep 33: Navigating AI’s Geopolitical Shifts with Jisoo Kim 46:45

1 Ep 32: AI, Ethics, and Military Leadership: Navigating the Risks with Jason West 55:31

1 Ep 31: World-First AI in Schools – With Leigh Williams, CIO at Brisbane Catholic Education 58:05

1 Ep 30: Can you tell it’s a bot? Voice AI that sounds more human than humans 36:07

1 Ep 29: Will AI Take My Job? Matt Rouse Explains What’s Coming Next 53:34

1 Ep 28: Katelin O'Shea on Practical AI Without the Hype 48:26

1 Ep 27: AI as Co-Pilot: Enhancing Mental Healthcare with Alexander Zervakos of Theryo 34:34

1 Ep 26: The SEO Shift to AEO: Chris Singel on What AI Gets Wrong (and Right) 51:14

1 Ep 25: AI, Fine Art & the Human Story – A Deep Dive with Alice Absolutely 37:41

1 Ep 24: The Death of Trust in the Age of AI: Ryan Levesque on How to Thrive and Survive in a World Flooded with AI 55:05

1 Ep 23: The Future of AI, Automation and Humanity 57:22

1 Ep 22: The Future of Creativity: Can Humans Compete with AI? 45:02

1 Ep 21: The Future of AI in Robotic Surgery with Dr. Roger Smith 51:46

1 Ep 20: AI, Co-Parenting & Conflict - Helping Parents Communicate with Less Stress 54:58

1 Ep 19: Michael Stelzner on How AI is Shaping the Future of Marketing 58:10

1 Ep 18: AI for Women, by Women Inside the Jaimee Revolution, with Sreyna Rath 49:22

1 Ep 17: Transitioning to Ethical and Human-Centered AI with Alberto Chierici 54:09

1 Ep 16: Dr Harvey Castro MD on AI, Ethics, and the Future of Medicine 38:35

1 Ep 15: Lucas Meadowcroft: How AI Saved 70% on Productivity in 3 Months 49:47

1 Ep 14: Navigating AI in Parenting and Education with Stephanie Worrell 49:20

1 Ep 13: Lessons in Digital Transformation with Cat Matson 50:35

1 Ep 12: Fusing AI with Yoga, Art, and Music: A Conversation With Rachel Zinman 58:22

1 Ep 11: Dr. Tobias Fischer on the Future of Robotics and AI 48:49

1 Ep 10: Jordan Wilson: Everyday AI: From Productivity to Purpose - AI’s Real Impact 47:35

1 Ep 9: Dr Evan Shellshear; Why 80% of AI Projects Fail and How Not To 52:19

1 Ep 8: Dan De Vries: Career Development in the Age of AI 49:43

1 Ep 7: Lee Schofield: The Importance of Soft Skills in the World of AI 55:02
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