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Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti
Manage episode 222619718 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business development. He has held roles as a CMO, sales leader, and entrepreneur in companies ranging from $10 million dollars in revenue to several billion. He has also built and teaches Entrepreneurial Selling as part of Trinity University's Forbes Top 10 ranked Entrepreneurship Program.
What you'll learn from our conversation:
The relationship between business, brand, and sales strategy
What CMOs really think about the current state of MarTech
Sales and Marketing must learn how to effectively leverage the CRM to be able to meet the demands of the modern buyer
What the real purpose of content should be
Additional Links:
“Playing to Win” by A.G. Lafley and Roger Martin (book)
Growth through Focus: A Blueprint for Driving Profitable Expansion (article)
MarTech Landscape 2018 (article)
Creating “togetherness” to Drive Revenue Growth (The Alignment Blog)
Connect with Steve on LinkedIn or Twitter
Don’t forget to leave a 5-star review on iTunes if you found our conversation valuable!
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe: Apple Podcast | Stitcher | RSS
45 episodes
Share
Manage episode 222619718 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This episode I speak with Steve Patti who brings a wealth of knowledge to the show about sales, marketing, and business development. He has held roles as a CMO, sales leader, and entrepreneur in companies ranging from $10 million dollars in revenue to several billion. He has also built and teaches Entrepreneurial Selling as part of Trinity University's Forbes Top 10 ranked Entrepreneurship Program.
What you'll learn from our conversation:
The relationship between business, brand, and sales strategy
What CMOs really think about the current state of MarTech
Sales and Marketing must learn how to effectively leverage the CRM to be able to meet the demands of the modern buyer
What the real purpose of content should be
Additional Links:
“Playing to Win” by A.G. Lafley and Roger Martin (book)
Growth through Focus: A Blueprint for Driving Profitable Expansion (article)
MarTech Landscape 2018 (article)
Creating “togetherness” to Drive Revenue Growth (The Alignment Blog)
Connect with Steve on LinkedIn or Twitter
Don’t forget to leave a 5-star review on iTunes if you found our conversation valuable!
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe: Apple Podcast | Stitcher | RSS
45 episodes
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Similar to The Alignment Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
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Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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continue reading
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continue reading
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