Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg

The Alignment Podcast

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Added seven years ago

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6 years ago 23:34

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This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.

In our conversation we discuss:

The different between account-based marketing (ABM) and account based strategy
How an account based strategy helps break down the silos between sales and marketing
How to develop an ideal customer profile (ICP) that actually enables growth
5 elements of a well-constructed account based strategy
The key performance indicators (KPIs) that leaders should be tracking to ensure your account based strategy is performing well

Additional Resources:

Engage with Craig on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify

45 episodes

#Business #Marketing #Growth #Salesandmarketingalignment #Salesenablement #Jeff Davis #B2B

The Alignment Podcast