Graphic Design Pricing – The Truth About Hourly, Project & Value-Based Rates You’re NOT Hearing

The Angry Designer - A Graphic Design, Brand, UX, Logo, Website Designer Podcast

Pricing your Graphic design work shouldn't feel like rocket science—but for most Graphic Designers, it’s a total mindfk!
Hourly? Project-based? Value-based? Everyone online's got an opinion, but let’s be honest—most of that advice is either incomplete or flat-out wrong, let alone providing you a game plan or roadmap on how-to charge for graphic design work. No wonder designers stay stuck, undercharging and second-guessing their worth.
In this solo episode of The Angry Designer, Massimo blows the lid off the pricing BS and gives you a straight-up, battle-tested roadmap to charging what you're ACTUALLY worth.
You’ll learn:
The real reason you need to start with hourly pricing (and how it sets you up to win)
When to switch to project pricing without guessing or screwing yourself
Why most designers aren’t ready for value-based pricing—and how to earn your way there
How retainers can save your sanity, stabilize your income, and turn clients into long-term partners
No fluff. No sugarcoating. Just hard-earned truth from a designer who built a 7-figure agency from his parents’ basement—without selling his soul.
By the end of this episode, you’ll stop wondering what to charge—and start pricing with confidence.

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