Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Ty Magnin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Magnin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Auditing the Animalz Blog: What Works and What Doesn’t
Manage episode 267064567 series 2447830
Content provided by Ty Magnin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Magnin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content audit. Two words to strike fear into the heart of every content marketer.
Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics.
Here at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more useful.
In true Animalz fashion, we wanted to experiment with our new audits on... ourselves. So we did! Our head of R&D, Andrew, audited the entire Animalz blog, and surfaced a few familiar problems. And as Animalz Director of Marketing... well, it’s up to me to solve them.
---
75 episodes
Share
Manage episode 267064567 series 2447830
Content provided by Ty Magnin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Magnin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content audit. Two words to strike fear into the heart of every content marketer.
Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics.
Here at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more useful.
In true Animalz fashion, we wanted to experiment with our new audits on... ourselves. So we did! Our head of R&D, Andrew, audited the entire Animalz blog, and surfaced a few familiar problems. And as Animalz Director of Marketing... well, it’s up to me to solve them.
---
75 episodes
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Similar to The Animalz Content Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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