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What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti

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Manage episode 263573264 series 2447830
Content provided by Ty Magnin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Magnin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform Parse.ly.

We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal, and Medium—to explore the changing face of content marketing. We talk through “platform-risk” and the growing need to diversify marketing channels; we dig deep into content attribution and analysis; and we share “publication”-inspired strategies that B2B and B2C brands can apply to their own content marketing.

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73 episodes

Artwork
iconShare
 
Manage episode 263573264 series 2447830
Content provided by Ty Magnin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ty Magnin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform Parse.ly.

We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal, and Medium—to explore the changing face of content marketing. We talk through “platform-risk” and the growing need to diversify marketing channels; we dig deep into content attribution and analysis; and we share “publication”-inspired strategies that B2B and B2C brands can apply to their own content marketing.

---
Show Links

  continue reading

73 episodes

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