From Likable to Influential: The 3C Method [Social Intelligence Brief]

The Art of Charm

Do people like you… but never seem to respect you? In this episode of Social Intelligence, AJ Harbinger and Johnny Dzubak reveal the hidden social trap of being “too agreeable.” While it might seem like the best way to build rapport, research shows that excessive agreeableness actually suppresses your influence, erodes your authenticity, and leads to burnout.
You’ll learn why likability isn’t the goal—and how the Three C Model (Challenge, Curiosity, and Contrast) can transform your conversations into memorable, high-impact interactions that demand attention and build real connection.

What to Listen For
[00:00:00] Why being likable doesn't make you more influential
[00:01:15] The hidden cost of being predictably agreeable: burnout and boredom
[00:02:27] Why people won’t respect your time if you don’t value it first
[00:04:00] Agreeableness suppresses authenticity—and makes others trust you less
[00:04:37] The Harvard study: Why respectful disagreement builds stronger connection
[00:06:28] The Three C Model for breaking free from the “nice” trap
[00:07:13] How to challenge respectfully without sounding combative
[00:07:55] Curiosity with intention: The secret to deepening conversations
[00:08:21] Contrast with authenticity: Sharing personal truths to build influence
[00:10:44] Why most people operate from a worldview they never chose
[00:12:04] Mistake #3: Agreeing when you actually disagree
[00:12:42] Likability ≠ connection—how hiding your thoughts delays rejection
[00:13:08] What is “productive friction” and why it makes you unforgettable
[00:13:54] Take the Influence Index assessment to uncover your social blind spots

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Check in with AJ and Johnny!

⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠The Art of Charm on TikTok

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