The Art of Longevity Season 11, Episode 4: My Morning Jacket, with Jim James

The Art of Longevity

A new album release by your favourite band is an important event. Thank god for this. A new album is a reprieve, an escape, a comfort and a joy. Of course, to experience all these emotions you do have to take the time to really listen. I particularly love that a record has the power to be your own personal time machine. When I first played back the new My Morning Jacket album, simply titled is, I was transported back in time to the late 70s, back to my childhood. A time of albums on vinyl or cassette, played on ‘music centres’ (that’s what we called hi-fi systems in Northern England back then). A time when ELO or Supertramp, or The Stranglers or Queen, would make albums consisting of singles with accessible catchy melodies mixed with more exotic, experimental songs that were probably marked during the recording process as ‘album tracks’. A time when you could expect each and every album released by a band to have a different, distinctive character from the last one. It was a time of greater attention and patience and a slower, simpler time of life. 70s memories are especially magical for me, so a soundtrack courtesy Jim James & co is a total treat.

It isn’t fashionable music that My Morning Jacket creates. Indeed, their alchemical meld of alt-country rock, alternative country/Americana and late era Beatles-esque psychedelia make MMJ sound always like a band out of time. That’s just how Jim James intended it. Music perfect for sucking you into their timeless orbit. And no real desire beyond that. It’s the way Jim James operates these days. Put your best work out there into the universe and then what will be will be:

“Of course we all want our work to be successful, me included. But I’ve ridden the rollercoaster so many times now, I know the outcome is always the same, whether people like a record or not, I still had to deal with my own depression and self loathing. External validation will not fill that hole, you can only do it yourself, love yourself and try to see things more clearly”.

MMJ have never shied away from dissonance, off kilter time signatures and ear-splitting guitar work, but there is always the emergence of beauty from the noise. This abruptly contrasting style takes a backseat on is. Instead, the songs are what matters most on this album. Legendary rock producer Brendan O'Brien (Pearl Jam, Springsteen and ACDC) has pushed Jim James and his band to be even more in service of the songs than they have been before. But the melodies and grooves are so strong, it works wonders such that the album stands up as one of their best so far. Pretty good show after 25 years and 10 LP records.

And Jim James loves LP records:

“I love the album as an art form. It’s important as artists to do what you love, and don’t worry about the world and what the world’s gonna do. It’s cool even if people love one song, but if they are gonna take the journey of the album, that’s my dream. We aspire to make music in that format, but even if one person loves one song, that's still so awesome”.

Yes, yes it is.

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