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Should I Say ‘Free’ in the Ad Copy for My Lead Magnet?

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Manage episode 482204420 series 2818331
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.

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Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Should You Say "Free" in Ads? (00:00:00)

2. Testing Ad Copy Versions (00:00:58)

3. Handling Freebie Seekers (00:01:44)

4. Low-Ticket Offer Strategy (00:03:00)

946 episodes

Artwork
iconShare
 
Manage episode 482204420 series 2818331
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you’re trying to grab the attention of someone who’s never heard of you before.

‍‍ ‍‍ ‍‍

‍‍ ‍‍ ‍‍

Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.

Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

  continue reading

Chapters

1. Should You Say "Free" in Ads? (00:00:00)

2. Testing Ad Copy Versions (00:00:58)

3. Handling Freebie Seekers (00:01:44)

4. Low-Ticket Offer Strategy (00:03:00)

946 episodes

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