The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke
Manage episode 478690010 series 3019226
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel.
We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven.
Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.
Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Becky's Links:
- Connect with Becky on Instagram
- Find Becky online at theinspiredbusiness.co
- Sign up for her FREE workshop "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"
Chapters
1. Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke (00:00:00)
2. Meet Becky Kapitsky, Facebook Ads Expert (00:00:54)
3. Low-Ticket Offers Can Be Profitable (00:03:12)
4. Your Offer Problem, Not Ads Problem (00:05:40)
5. Understanding Your Audience's Real Needs (00:08:14)
6. Offer First, Then Funnel, Then Ads (00:14:34)
7. Data-Driven Funnel Optimization (00:17:44)
8. Next Episode Preview (00:21:50)
941 episodes
Share
Manage episode 478690010 series 3019226
Content provided by Kwadwo [QUĀY.jo] Sampany-Kessie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kwadwo [QUĀY.jo] Sampany-Kessie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
If your Facebook or Instagram ads aren’t performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel.
We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven.
Becky also shares why she doesn’t rely on upsells to stay profitable and what data points she watches to make smart changes.
Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Becky's Links:
- Connect with Becky on Instagram
- Find Becky online at theinspiredbusiness.co
- Sign up for her FREE workshop "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"
Chapters
1. Your Facebook & Instagram Ads Aren’t the Problem—Your Offer and Funnel Might Be With Becky Kopitzke (00:00:00)
2. Meet Becky Kapitsky, Facebook Ads Expert (00:00:54)
3. Low-Ticket Offers Can Be Profitable (00:03:12)
4. Your Offer Problem, Not Ads Problem (00:05:40)
5. Understanding Your Audience's Real Needs (00:08:14)
6. Offer First, Then Funnel, Then Ads (00:14:34)
7. Data-Driven Funnel Optimization (00:17:44)
8. Next Episode Preview (00:21:50)
941 episodes
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Similar to The Art of Online Business
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
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