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Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences
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If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not.
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Let's talk about why using just one audience can limit your results and share the exact order I test different lookalike audiences in to get the best leads at the lowest cost. I also break down how to figure out how much each lead is worth using a simple math example (with some help from ChatGPT).
Once you know your numbers, you’ll be able to make smarter decisions and get more out of every dollar you spend on ads.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Chapters
1. Why One Audience Isn't Enough (00:00:00)
2. Testing Cold vs. Warm Audiences (00:01:37)
3. Audience Value Hierarchy Explained (00:04:13)
4. Calculating Your Lead Value (00:06:10)
5. Using AI to Determine Lead Worth (00:12:34)
6. The Olympic Gold Medal Framework (00:15:57)
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