Wreck Your Facebook & Instagram Ad Performance IF You Overlook This Mistake

The Art of Online Business

If you’re copying ad sets in Meta Ads, there’s one hidden setting that can hurt your results without you noticing.

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I’ll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You’ll learn exactly what to check so Meta doesn’t automatically change your targeting.

I’ll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta’s default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works.

Watch this episode on YouTube!

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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Chapters

1. The costly ad duplication mistake (00:00:00)

2. Client performance breakdown (00:01:13)

3. Hidden setting revealed (00:03:03)

4. Meta's targeting expansion problem (00:04:21)

5. How to protect ad performance (00:06:21)